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M1 Compare marketing techniques used in marketing products in two organisations.
In this task I will be comparing the marketing techniques used in marketing products by Tesco and Apple. These techniques include the market penetration, market development, product development and diversification, branding, survival strategies and relationship marketing.
Similarities that Apple and Tesco have is that they both use market penetration, market development and product development and they both do not use diversification. They also use branding, survival techniques and relationship marketing. However, the differences of Apple and Tesco are that they both use the marketing techniques differently.
Organisation | Market penetration | Market development | Product development | Diversification | Apple | Apple uses many different ways in which to advertise their products and the different types of features each product entails. Apple do excessive advertising and they are always making product promotions. Apple uses Market Penetration because they want to penetrate the market by being the leading figure within their market. This is in order for the company to gain recognition by increasing the market share by advertising, promoting, researching and planning.
To sell more and gain profits. http://www.youtube.com/watch?v=A1Rc4MDmr8o | Apple developed their market to expand and be better from other big electronic stores. They had done this by opening more branches in 14 countries. They also have an online apple website to attract more customers to the market and to gain recognition worldwide. https://www.apple.com/choose-your-country/Apple uses market development to sell the existing products to their new markets worldwide. This increases Apple’s revenue, therefore market development is very useful. The market development of apple was a huge success. They first started off in America before they decided to expand the market share to different countries. Although it is
In this task I will be comparing the marketing techniques used in marketing products by Tesco and Apple. These techniques include the market penetration, market development, product development and diversification, branding, survival strategies and relationship marketing.
Similarities that Apple and Tesco have is that they both use market penetration, market development and product development and they both do not use diversification. They also use branding, survival techniques and relationship marketing. However, the differences of Apple and Tesco are that they both use the marketing techniques differently.
Organisation | Market penetration | Market development | Product development | Diversification | Apple | Apple uses many different ways in which to advertise their products and the different types of features each product entails. Apple do excessive advertising and they are always making product promotions. Apple uses Market Penetration because they want to penetrate the market by being the leading figure within their market. This is in order for the company to gain recognition by increasing the market share by advertising, promoting, researching and planning.
To sell more and gain profits. http://www.youtube.com/watch?v=A1Rc4MDmr8o | Apple developed their market to expand and be better from other big electronic stores. They had done this by opening more branches in 14 countries. They also have an online apple website to attract more customers to the market and to gain recognition worldwide. https://www.apple.com/choose-your-country/Apple uses market development to sell the existing products to their new markets worldwide. This increases Apple’s revenue, therefore market development is very useful. The market development of apple was a huge success. They first started off in America before they decided to expand the market share to different countries. Although it is