Miscalibrations in Cosmetics

Topics: Mascara, Physical attractiveness, Cosmetics Pages: 6 (1295 words) Published: April 21, 2015
MISCALIBRATIONS WITH COSMETICS

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Miscalibrations in Judgments of Attractiveness with Cosmetics9 Emily Cappon
Fashion Institute of Technology, New York
Reaction Paper, SS 131 35

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Abstract
Cosmetics have been used by women since the Ancient Egyptians to enhance their beauty. But do they actually work and make a women look more attractive to others, especially the opposite sex? In this research paper, they investigated observer perceptions about attractiveness with cosmetics, as well as their understanding of what other people would find attractive with the amount of cosmetics applied (Jones, Kramer, and Ward). They used computer graphics and photography to show a series of photographs with female faces with different amount of cosmetics applied. They found that men and women generally agree on the amount of cosmetics they find attractive, but found that the models misjudged what others thought would find attractive. I see this every day, girls wearing either no makeup at all, or a full face. I find the girls with less make more attractive in general than the ones with more on. Makeup does affect me in the fact that I decide to wear it almost every day. People do judge you if you don't wear makeup and they can see your irritated, red face or all of your blemishes. Keywords: Cosmetics, Attractiveness, Judgment


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Miscalibrations in Judgements of Attractiveness with Cosmetics Social acceptance is a behavior everyone has in society. Without any form of social acceptance, self confidence decreases. From a very young age, people want to be acknowledged, whether its by a sibling, a friend or even their parents. People use facial cosmetics to appeal to others, especially the opposite sex, and to be recognized in society. Skin condition is a big factor, it is a strong indication of good health, as well as having decent facial symmetry. Cosmetics emphasize certain parts of the face. Specific cosmetics are made to make these parts more prominent. Blush adds redness to the face, making it seem like you have good blood circulation, foundation gives the appearance of perfect, smooth skin, while mascara gives the impression of full, long eye lashes. Media says that women used cosmetics to appeal more attractive and attract a potential mate. The general belief is that women apply cosmetics to appeal to men. Another belief is that women use cosmetics to compete with other women. A women will see another women with a full face of makeup and want to compete with her, and use the same if not more amount of makeup that women is using. Women have more drive to appear more attractive to both men and women and use cosmetics to accomplish this.

Women also believe that men prefer a thinner body shape, while men believe that women prefer a more muscular body shape. The ideals of attractiveness held by one sex are very different depending on the person. Women sometimes choose cosmetics over changing body image. The face is the first thing a person sees, so women use cosmetics to give a good first

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impression to people. The over all question being asked is how do men and women respond to cosmetics being used for attractiveness?

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Method
Participants
Participants in the study were 44 women who engaged as models. They all self-reported themselves of being White ethnicity and gave full consent for their photographs to be used. They were all paid £6. The average age of the participants was 21.18. Forty-four observers, all male, with an average age of 20.06, from Bangor University participated for course credit. Procedures

All models were asked to remove all makeup and facial jewelry, and were also asked to tie their hair back away from their faces. Each model was photographed by a Nikon D3000 camera that was mounted on a tripod and was exactly one meter from the subject. The...

References: Alex L. Jones, Robin S.S. Kramer & Robert Ward (2014): Miscalibrations in judgements of
attractiveness with cosmetics, The Quarterly Journal of Experimental Psychology, DOI:
10.1080/17470218.2014.908932
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