Mis at Coca Cola
Management Information Systems at The Coca-Cola Company
Lewis Bianco
Professor Rampersad
CMS 315
Due: 12/7/10
As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast corporate and industrial structure which serves to run the business as smoothly as possible, and enhance all around internal performance. To make this happen, and to grow to where Coca Cola is as a business today, they have amassed a large variety of products, and reached deeply into the global market with these products. Some useful stats which help to realize the corporate landscape of The Coca-Cola Company are as follows: as of 2009 the company employed 92,800 people, featured a line of 3,300+ beverages, boasted 48 consecutive years of increased dividends, and had its products being sold in over 200 different countries (The Coca-Cola Company, 2009). However, all of this expansion and growth as a business could not take place without significant internal structuring. The corporate structure of Coca-Cola utilizes a mix of high end technology and computer systems, collaboration with bottling companies and retailers which exists on a large and impressive scale, as well as a massive focus on advertisement that is constantly on the competitive edge and the horizon of social developments in order to represent their products most efficiently to customers. Customers are of course, the final and most important link in this chain, and Coca-Cola has excelled at finding new and creative ways to reach its customers, while at the same time growing and expanding as a business in order to retain its position as the global leader in its industry.
An example of Coca Cola’s extremely large dominion over the beverage industry comes in the form of a statistic, one of several important statistics found on the Coca Cola corporate website which states that according to a 2009 study, people worldwide consumed an average of 1.6 billion servings of Coca Cola
Lewis Bianco
Professor Rampersad
CMS 315
Due: 12/7/10
As a world-wide leader in the soft drink and beverage industry, Coca Cola maintains a vast corporate and industrial structure which serves to run the business as smoothly as possible, and enhance all around internal performance. To make this happen, and to grow to where Coca Cola is as a business today, they have amassed a large variety of products, and reached deeply into the global market with these products. Some useful stats which help to realize the corporate landscape of The Coca-Cola Company are as follows: as of 2009 the company employed 92,800 people, featured a line of 3,300+ beverages, boasted 48 consecutive years of increased dividends, and had its products being sold in over 200 different countries (The Coca-Cola Company, 2009). However, all of this expansion and growth as a business could not take place without significant internal structuring. The corporate structure of Coca-Cola utilizes a mix of high end technology and computer systems, collaboration with bottling companies and retailers which exists on a large and impressive scale, as well as a massive focus on advertisement that is constantly on the competitive edge and the horizon of social developments in order to represent their products most efficiently to customers. Customers are of course, the final and most important link in this chain, and Coca-Cola has excelled at finding new and creative ways to reach its customers, while at the same time growing and expanding as a business in order to retain its position as the global leader in its industry.
An example of Coca Cola’s extremely large dominion over the beverage industry comes in the form of a statistic, one of several important statistics found on the Coca Cola corporate website which states that according to a 2009 study, people worldwide consumed an average of 1.6 billion servings of Coca Cola
Bibliography: Comptroller of the Currency Administrator of National Banks. (n.d.). Management Information Systems Controller 's Handbook. Retrieved December 2, 2010, from Office of the Comptroller of the Currency : http://www.occ.gov/static/publications/handbook/mis.pdf Goel, R. (2007). E-Commerce. New Age International . The Coca-Cola Company. (2009). Growth, Leadership, and Sustainability. Retrieved December 2, 2010, from The Coca-Cola Company: http://www.thecoca-colacompany.com/ourcompany/index.html The Coca-Cola Company. (2007). The Language of Refreshment 2007 Annual Review . Executive Communications, The Coca-Cola Company.