MIS Assignment

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MIS

Assignment

4/12/2014

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MIS
Assignment

4/12/2014

Contents

Executive Summary:
Whether it is a small organization or a multi-national organization in which every customers count and it is important to develop strong relationships with customers based on loyalty and providing maximum satisfaction. It is possible to maintain one time purchases for a regular customer or even a window shopper who visits every weekend by offering a financial benefit, by establishing proper online network and a reward program which will have socially have the potential to spread word about the business and become loyal customers. Recognition is best word acknowledge the customer with distinct gratification.
Introduction:
Majid Al Futtaim Retail – Carrefour was introduced in 1995 alongside the opening of Deira City Centre store which turned to be quiet popular within Middle East it’s known to be the fastest growing chain of hypermarket in the region. (http://www.carrefouruae.com/CustomPage.aspx?id=aboutus)
Carrefour Mission:
We are totally focused on meeting the expectations of our customers. We aim to offer our customers the best price and the best merchandise, in every store, in every country.
Carrefour Vision:
Our vision is to be the benchmark in modern retailing in each of our markets. (http://www.carrefour.com.cy/index.php?option=com_content&view=article&id=75&Itemid=84&lang=en)
Case Description:
Customer information, at the marketing, sales and service levels, is crucial to your overall business value. If customers aren’t happy, sales will lag and business will be lost .Because of the increase in competition within the Middle East, it is becoming difficult to retain the market shares. Carrefour as an organization needs to increase its sale’s and create loyalty amongst its customers. Not only to retain its market shares but also divert customers of other hypermarkets. If these

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