MIS Assignment

Topics: Customer relationship management, Marketing, Customer service Pages: 11 (1597 words) Published: May 2, 2014




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Executive Summary:
Whether it is a small organization or a multi-national organization in which every customers count and it is important to develop strong relationships with customers based on loyalty and providing maximum satisfaction. It is possible to maintain one time purchases for a regular customer or even a window shopper who visits every weekend by offering a financial benefit, by establishing proper online network and a reward program which will have socially have the potential to spread word about the business and become loyal customers. Recognition is best word acknowledge the customer with distinct gratification. Introduction:

Majid Al Futtaim Retail – Carrefour was introduced in 1995 alongside the opening of Deira City Centre store which turned to be quiet popular within Middle East it’s known to be the fastest growing chain of hypermarket in the region. (http://www.carrefouruae.com/CustomPage.aspx?id=aboutus) Carrefour Mission:

We are totally focused on meeting the expectations of our customers. We aim to offer our customers the best price and the best merchandise, in every store, in every country. Carrefour Vision:
Our vision is to be the benchmark in modern retailing in each of our markets. (http://www.carrefour.com.cy/index.php?option=com_content&view=article&id=75&Itemid=84&lang=en) Case Description:
Customer information, at the marketing, sales and service levels, is crucial to your overall business value. If customers aren’t happy, sales will lag and business will be lost .Because of the increase in competition within the Middle East, it is becoming difficult to retain the market shares. Carrefour as an organization needs to increase its sale’s and create loyalty amongst its customers. Not only to retain its market shares but also divert customers of other hypermarkets. If these problems aren’t addressed accordingly there will be consequences lying ahead in the future. Decline of Profits

Decline in the number of customers
Losing market shares to competitors
http://www.inmotionhosting.com/support/edu/prestashop-15/345-customer-loyalty-module http://www.magentocommerce.com/magento-connect/sweet-tooth-loyalty-reward-points.html

IBM and SAP for CRM
Customer information, at the marketing, sales and service levels, is crucial to your overall business value. If customers aren’t happy, sales will lag and business will be lost. The customer relationship management (CRM) solution from IBM and SAP helps you understand and utilize your consumers’ demands, converting prospects into first-time buyers and first-time buyers into long-term customers. (http://www.ibm.com/solutions/sap/us/en/solution/M113330H14511J37.html) Alternative Solution:

Next Bee:
Next Bee continues to build on its innovative and successful engagement solutions by integrating loyalty program features with Sales force, Net suite, Microsoft Dynamics and most other leading customer relationship software in use today. (http://www.prweb.com/releases/NextBee/LoyaltyProgram/prweb11385606.html) Presta 1.5

Presta Shop is a free, open source e-commerce solution. It supports payment gateways such as Direct Pay, Google Checkout, Authorize.Net, Skrill, PayPaland PayPal Payments Pro (Direct) via their respective APIs. Further payment modules are offered commercially. (http://en.wikipedia.org/wiki/PrestaShop). The focusing goes on about various software’s but let’s focus on the main part which is IBM CRM software and SAP. The CRM solution from IBM and SAP can help you respond more accurately to your customers needs, learn their habits and increase customer interaction. This information can help your business, Perform daily tasks and operations more efficiently and with greater visibility into your business, including functions such as: 

Planning and monitoring accurate...
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