Mintzberg; S Decisional Roles

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To inaugurate this essay, a simple introduction of the manager interviewed and her company will be given. Ms YKL who accepted the interview works in Company BSB. Company BSB operates in the private and service sector with the size of 20-99 people. It provides digital marketing services. Ms YKL holds a position as a senior manager for Publishers & Partners, it is a term used in the Digital Marketing industry. Publishers & Partners team also means product team and this team will negotiate and deal with third party for partnership. Ms YKL is at the middle level of management and around 1-5 staff members report to her. The focal point of this essay will be the Mintzberg’s decisional roles, it will be used to study and relate to the manager’s job. Mintzberg’s decisional roles consist of 4 elements, which are the Entrepreneur, Disturbance Handler, Resource Allocator and last but not least the Negotiator. This four roles illustrate how managers make decisions (Mintzberg, 1973). A manager plays an important role in decision making, thus, the Mintzberg’s decisional role will be the main concept discuss in this essay. Being a manager also means that Ms YKL plays a role as an entrepreneur. The role of an entrepreneur is to search for rooms for improvement in the organisation, and keep an eye on the rapid changing environment to seek for opportunities, and when a fine opportunity appears, the manager would initiate actions (Mintzberg, 1975). Her role as an entrepreneur can be closely related to Robert L. Katz’s technical skills. A manager needs to have technical skills, a skill that requires the manager to have adequate knowledge and mastery in a specific field (Kamble, 2011). Ms YKL has rated entrepreneur role as 4 and rated 3 in the question that specify technical skills in her job. She stated that her job is to identify potential current campaign that has the ability to expand the budget spend with her company, and a proposal will be initiated once the

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