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Mintzberg-The-Fall-And-Rise-
The Fall and Rise of
Strategic Planning

by Henry Mintzberg

Harvard Business Review
Reprint 94107

HarvardBusinessReview
JANUARY-FEBRUARY 1994
Reprint Number
ROBERT H. HAYES
AND GARY P. PISANO

BEYOND WORLD CLASS:
THE NEW MANUFACTURING STRATEGY

94104

NANCY A. NICHOLS

SCIENTIFIC MANAGEMENT AT MERCK:
AN INTERVIEW WITH CFO JUDY LEWENT

94106

REBECCA HENDERSON

MANAGING INNOVATION IN THE INFORMATION AGE

94105

HENRY MINTZBERG

THE FALL AND RISE OF STRATEGIC PLANNING

94107

F. GOUILLART AND F. STURDIVANT

SPEND A DAY IN THE LIFE OF YOUR CUSTOMERS

94103

N. NOHRIA AND J.D. BERKLEY

WHATEVER HAPPENED TO THE TAKE-CHARGE MANAGER?

94109

ROBERT C. POZEN

INSTITUTIONAL INVESTORS: THE RELUCTANT ACTIVISTS

94111

CINDEE MOCK
AND ANDREA BRUNO

HBR CASE STUDY
THE EXPECTANT EXECUTIVE AND THE
ENDANGERD PROMOTION

94108

PERSPECTIVES
TAKING ACCOUNT OF STOCK OPTIONS

94110

BERNARD AVISHAI

IN QUESTION
WHAT IS BUSINESS’S SOCIAL COMPACT?

94102

HOSSEIN ASKARI

WORLD VIEW
IT’S TIME TO MAKE PEACE WITH IRAN

94101

RICARDO SEMLER

FIRST PERSON
WHY MY FORMER EMPLOYEES STILL WORK FOR ME

94112

Planners shouldn’t create strategies, but they can supply data, help managers think strategically, and program the vision.

by Henry Mintzberg
When strategic planning arrived on the scene in the mid-1960s, corporate leaders embraced it as
“the one best way” to devise and implement strategies that would enhance the competitiveness of each business unit. True to the scientific management pioneered by Frederick Taylor, this one best way involved separating thinking from doing and creating a new function staffed by specialists: strategic planners. Planning systems were expected to

planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers. And this confusion lies at the heart of the issue: the most successful strategies are
visions,



References: 1. Michael Porter, “The State of Strategic Thinking,” Economist, May 23, 1987, p 2. Philip Selznick, Leadership in Administration: A Sociological Interpretation (New York: Harper & Row, 1957). 3. George Steiner, Strategic Planning: What Every Manager Must Know (New York: Free Press, 1979), p 5. H. Igor Ansoff, Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion (New York: McGraw-Hill, 1965), p 6. Mariann Jelinek, Institutionalizing Innovation: A Study of Organizational Learning Systems (New York: Praeger, 1979), p. 139.

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