MBA – I
Seat # 7049
CASE STUDY (MINIT-LUBE INC.)
What constitutes the mission of Minit-Lube?
The mission statement for Minit-Lube can be derived as followed:
Our Mission: To provide fast, reliable and superior services in a customer friendly environment while ensuring lowest possible fares.
How does the Minit-Lube operation strategy provide competitive advantage?
Minit-Lube operations strategy provides the organization advantage over its competitors in the following ways:
- Services Design:
Minit-Lube has a superior service design as it provides fast oil-change, interior cleaning and lubrications services to 3 cars at a time.
- Quality management:
Quality exceeds normal standards as all employees are neatly dressed and fully trained from minit-lube school.
Efficient use of human resource enables fast service provision as three workers simultaneously work on a car to provide oil-change services.
Spotless environment provides customer a refreshing feeling.
- Layout design:
Minit-Lube layout supports process focused ‘job shop’ practice which maximizes the efficiency and quality.
- Human Resource:
Well trained staff graduated from minit-lube school, ensuring cost effectiveness by building good customer relationships and providing speedy and accurate service. Each individual specializes in its own work enabling the maximum level of service.
Service providedin least possible time frame with use of efficient human resource in order to meet customer schedules.
Minit-Lube provides reliable maintenance solutions because of their trained staff and superior operations management.
Is it likely that Minit-Lube has increased productivity over its more traditional competitors?...
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