Minor Project Synopsis
MINOR PROJECT SYNOPSIS
ON
“MARKETING COMMUNICATION IN DIFFERENT RETAIL FOMATS OF FUTURE GROUP”
BACKGROUND OF RESEARCH- Marketing, promotion an communication to consumers activities are always done with an aim of getting sale increment with innovate ideas. Promotion ideas and offers are designed in such a manner that customers are made to go and experience the shopping.
Marketing also gives some offer to increase the bill size of the customers, taking in consideration the on going fashion and trends and depending upon the consumer behaviour. I here tried to show how the different types of the retailing of the same parent company are different from each other and how these different types of marketing communication channels are effective to their relevant format.
PROBLEM DEFINITION-
Why the different methods are using in the different types of format of retailing of the future group?
Are they relevant and effective enough to communicate their business and marketing ideas to customers of the company?
How it is changing in different formats future group?
REVIEW OF LITRATURE- When we talked about the companies that how they are communicating to their customers and they are trying to attract the customers towards their company. And for that purpose the observation of the consumers is very important.
Observation of customers is often a powerful tool. Looking at how consumers select products may yield insights into how they make decisions and what they look for. Observing consumers, tells about:-
1. What is he looking in the product? 2. Is he brand loyal? 3. Is he more or less price sensitive? 4. Is he more interested in packaging, manufacturing, etc. 5. Whether his taste has shifted?
FUTURE GROUP
Future Group India, established in 1987 in order to provide diverse services in India and Global markets. Their Headquarters are located in Mumbai. Their employee strength covers over 35,000 people. Future
ON
“MARKETING COMMUNICATION IN DIFFERENT RETAIL FOMATS OF FUTURE GROUP”
BACKGROUND OF RESEARCH- Marketing, promotion an communication to consumers activities are always done with an aim of getting sale increment with innovate ideas. Promotion ideas and offers are designed in such a manner that customers are made to go and experience the shopping.
Marketing also gives some offer to increase the bill size of the customers, taking in consideration the on going fashion and trends and depending upon the consumer behaviour. I here tried to show how the different types of the retailing of the same parent company are different from each other and how these different types of marketing communication channels are effective to their relevant format.
PROBLEM DEFINITION-
Why the different methods are using in the different types of format of retailing of the future group?
Are they relevant and effective enough to communicate their business and marketing ideas to customers of the company?
How it is changing in different formats future group?
REVIEW OF LITRATURE- When we talked about the companies that how they are communicating to their customers and they are trying to attract the customers towards their company. And for that purpose the observation of the consumers is very important.
Observation of customers is often a powerful tool. Looking at how consumers select products may yield insights into how they make decisions and what they look for. Observing consumers, tells about:-
1. What is he looking in the product? 2. Is he brand loyal? 3. Is he more or less price sensitive? 4. Is he more interested in packaging, manufacturing, etc. 5. Whether his taste has shifted?
FUTURE GROUP
Future Group India, established in 1987 in order to provide diverse services in India and Global markets. Their Headquarters are located in Mumbai. Their employee strength covers over 35,000 people. Future
Bibliography: www.futuregroup.in(6:10 p.m. 4-10-2010) www.scrib.com (6:15p.m www.yorku.ca/rkenedy/critical_skills/student (7:10 a.m. 05-10-2010) www.fibre2fashion.com/face2face/pantaloon (8:00 am 05-10-2010)