Minit-Lube provides a competitive advantage in comparison to other businesses because they offer maintenance to cars, but with de advantage of better prices and faster services than other mayor car’s dealerships that can be much more expensive. Mini-Lube is able to provide and be successful with this service by implementing the ten Operation Management decisions: Service Design: providing car maintenance in a fast pace environment by designing specifics service tasks when lubricating cars. The Quality Strategy: employers follow limited and repetitive tasks in order to provide maintenance service. Process and Capacity Design: Customers drive in into a clean building with trimmed landscaping where they feel comfortable while the company’s focus on fulfilling its mission efficiently.
Location Strategy: near residential area, very accessible to customers. Layout Strategy: Minit- Lube can take up to 3 cars simultaneously, lubrication and vacuuming tasks are done at the same time; this way they maintain the speedier service that they are known for. Human Resource Strategy: Few employees are hired and trained by Minit-Lube School in which they acquired skills to perform specific task, duties and responsibilities. Each employee plays a specific role in the daily service that contributes to the overall success of the business.
Case Study Questions:
1. What constitutes the mission of Minit-Lube?
The mission statement for Minit-Lube is to provide fast, reliable and superior services in a customer friendly environment while ensuring lowest possible fares.
2. How does the Minit-Lube Strategy provide competitive advantage?