Mini-Written Report: International Marketing Strategy Paper
MKTG 430 International Marketing Spring 2014
Mini-Written Report: International Marketing Strategy
* Form a student-team as suggested by the instructor. Select a well-known large international/global companies (for example, General Motors, Ford, McDonalds, Subway, etc.). Avoid the company for which you did (or are scheduled to do) the case presentation. Select one foreign market of the company, and explore the company’s marketing strategy in that foreign market. Compare the company’s foreign marketing strategy with the U.S. marketing strategy.
(A) Complete the table below.
Company Name ___Asos____________________________________
Company’s Foreign Market _____UK_________________________
I
Aspect of Foreign Marketing …show more content…
They offer the opportunity for shoppers to talk style, beauty, celebrities, music, and television through high quality editorial, on our blogs, through our Magazine and in our daily edits and updates.
Asos stays true to its origin in the U.K. but offers the ability to meet all the needs outside of the UK.
Market Segmentation
Consumers can stay connected with Asos through daily global edits on asos.com, Asos magazine, marketplace channel, social media and beyond.
Asos has created a unique multi-channel shopping experience where twenty-something fashion lovers can network, share ideas, create their own style and of course, shop
Asos reaches consumers who express an interest in fashion. They can shop, blog, and share ideas with individuals with similar interests.
Target Market
Twenty-something fashion lovers everywhere. Giving them the fashion they want, now.
Our core customer is the twenty-something fashion-lover: an avid consumer and communicator who is inspired by friends, celebrities and the media.
Both the American and Foreign Market have the same target market. They target to 20 year olds who wish to be fashion savvy. …show more content…
marketing that involve the company’s mission, market segmentation, target market, product, pricing, distribution, promotion aspects, marketing research, customer relationship management, Internet marketing, supply chain management, et cetera. Column I is already completed. In Column IV, state what you believe to be the reasons for the similarity or difference.
(B) Discuss the International marketing aspects that you learned from this assignment, and that may be useful for other international/global companies (about 1 page).
(C) Format: Include a cover page with complete names of all team members. Also, provide complete reference list at the end in a uniform style.
(D) Writing Style: The paper should be written without grammatical and punctuation errors. The paper should be concise, and have a good flow of thoughts and ideas. Avoid redundancies in the paper. You may ask the IUP Writing Center to review the paper before
Mini-Written Report: International Marketing Strategy
* Form a student-team as suggested by the instructor. Select a well-known large international/global companies (for example, General Motors, Ford, McDonalds, Subway, etc.). Avoid the company for which you did (or are scheduled to do) the case presentation. Select one foreign market of the company, and explore the company’s marketing strategy in that foreign market. Compare the company’s foreign marketing strategy with the U.S. marketing strategy.
(A) Complete the table below.
Company Name ___Asos____________________________________
Company’s Foreign Market _____UK_________________________
I
Aspect of Foreign Marketing …show more content…
They offer the opportunity for shoppers to talk style, beauty, celebrities, music, and television through high quality editorial, on our blogs, through our Magazine and in our daily edits and updates.
Asos stays true to its origin in the U.K. but offers the ability to meet all the needs outside of the UK.
Market Segmentation
Consumers can stay connected with Asos through daily global edits on asos.com, Asos magazine, marketplace channel, social media and beyond.
Asos has created a unique multi-channel shopping experience where twenty-something fashion lovers can network, share ideas, create their own style and of course, shop
Asos reaches consumers who express an interest in fashion. They can shop, blog, and share ideas with individuals with similar interests.
Target Market
Twenty-something fashion lovers everywhere. Giving them the fashion they want, now.
Our core customer is the twenty-something fashion-lover: an avid consumer and communicator who is inspired by friends, celebrities and the media.
Both the American and Foreign Market have the same target market. They target to 20 year olds who wish to be fashion savvy. …show more content…
marketing that involve the company’s mission, market segmentation, target market, product, pricing, distribution, promotion aspects, marketing research, customer relationship management, Internet marketing, supply chain management, et cetera. Column I is already completed. In Column IV, state what you believe to be the reasons for the similarity or difference.
(B) Discuss the International marketing aspects that you learned from this assignment, and that may be useful for other international/global companies (about 1 page).
(C) Format: Include a cover page with complete names of all team members. Also, provide complete reference list at the end in a uniform style.
(D) Writing Style: The paper should be written without grammatical and punctuation errors. The paper should be concise, and have a good flow of thoughts and ideas. Avoid redundancies in the paper. You may ask the IUP Writing Center to review the paper before