Mini Business Plan Marquee Night Club
Marquee: The Business of Nightlife
Mini Business Plan
Hong Minh Nguy – Pforzheim MBA WS 2014
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
THE HOLLYWOOD PITCH
OVERVIEW
Create a sketch to visualize the proposed product or service
Nightlife business in New York City is an attractive industry, which generate a great amount of revenue every year. However, this business is considered to have a short lifecycle. What if a fascinating nightclub was built and successful operated for a long time?
PITCH
A nightclub built in strategic way satisfied all kinds of clubgoers KEY MESSAGES
• Primary Job-to-be-done – Find and develop a new place that suited all main purposes nightclub business • Secondary Job-to-be-done – Make the club become a desireable place for all clubgoers
DIFFERENTIATING
FEATURES
• Make customers be one part of project since the beginning day
© Copyright 2014 Innosight LLC
2
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
PRODUCT/SERVICE OVERVIEW
PRODUCT/SERVICE SUMMARY: A space that fulfill all clubgoers’ desire of drinking, dancing, entertainment and special events
HOW WELL PRODUCT/SERVICE
MEETS END-USER CRITERIA:
HOW WELL PRODUCT/SERVICE
MEETS COMPANY CRITERIA:
Importance of job
Revenue
Frequency of job
Margin
WIN-WIN
FOR ALL
INVOLVED
?
Unsatisfactory alternatives
Novelty of offering
HOW WELL PRODUCT/SERVICE
MEETS VALUE CHAIN PARTNER
CRITERIA:
Strategic fit
Operating costs
Lifecycle
High
Moderate
Low
Growth potential
Performing returns
© Copyright 2014 Innosight LLC
3
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
JOBS-TO-BE-DONE OVERVIEW
JOB-TO-BE-DONE
STATEMENT
„find place that I can have a lot of fun“ Customers don‘t mind paying higher price if they are having more fun here.
„ find place that i can celebrate my special events “
Customers are often famous stars so they want to celebrate their events or parties in a special and private way.
TARGET
CUSTOMER
Image
„I don‘t want to be annoyed by the neiboring groups“ © Copyright
Mini Business Plan
Hong Minh Nguy – Pforzheim MBA WS 2014
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
THE HOLLYWOOD PITCH
OVERVIEW
Create a sketch to visualize the proposed product or service
Nightlife business in New York City is an attractive industry, which generate a great amount of revenue every year. However, this business is considered to have a short lifecycle. What if a fascinating nightclub was built and successful operated for a long time?
PITCH
A nightclub built in strategic way satisfied all kinds of clubgoers KEY MESSAGES
• Primary Job-to-be-done – Find and develop a new place that suited all main purposes nightclub business • Secondary Job-to-be-done – Make the club become a desireable place for all clubgoers
DIFFERENTIATING
FEATURES
• Make customers be one part of project since the beginning day
© Copyright 2014 Innosight LLC
2
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
PRODUCT/SERVICE OVERVIEW
PRODUCT/SERVICE SUMMARY: A space that fulfill all clubgoers’ desire of drinking, dancing, entertainment and special events
HOW WELL PRODUCT/SERVICE
MEETS END-USER CRITERIA:
HOW WELL PRODUCT/SERVICE
MEETS COMPANY CRITERIA:
Importance of job
Revenue
Frequency of job
Margin
WIN-WIN
FOR ALL
INVOLVED
?
Unsatisfactory alternatives
Novelty of offering
HOW WELL PRODUCT/SERVICE
MEETS VALUE CHAIN PARTNER
CRITERIA:
Strategic fit
Operating costs
Lifecycle
High
Moderate
Low
Growth potential
Performing returns
© Copyright 2014 Innosight LLC
3
THE FIRST MILE – MINI BUSINESS PLAN TEMPLATE
JOBS-TO-BE-DONE OVERVIEW
JOB-TO-BE-DONE
STATEMENT
„find place that I can have a lot of fun“ Customers don‘t mind paying higher price if they are having more fun here.
„ find place that i can celebrate my special events “
Customers are often famous stars so they want to celebrate their events or parties in a special and private way.
TARGET
CUSTOMER
Image
„I don‘t want to be annoyed by the neiboring groups“ © Copyright