Mindless Eating Chapter 1 Summary
Social and Individual Health Determinants MWF/10:00 - 10:50
Triona Weeks, Monday 10/11/10
Review of: Mindless Eating by Brian Wansink, PH.D.
Chapter 1, p15 - p35
In Chapter 1 of Mindless Eating by Brian Wansink, PH.D., the statement "We overeat because there are signals and cues around us that tell us to eat." is discussed. Wansinks main focus is on how cues influence each of the multitude of food decisions that we make each day. Cheeseburger, fries, and Coke, or grilled chicken, rice and veggies? Strawberries and yogurt, or pie and ice cream for desert? Munch on a snack while lounging in front of the television, or sip a bottle of water? As stated in the title "Mindless" Eating the cues that influence and direct these decisions are unconscious.
Several studies are highlighted in Chapter 1: The first highlighted study, or the "Popcorn Study" took place during a matinée showing a Chicago movie theater. Moviegoers were given free buckets of popcorn free of charge, the individuals …show more content…
The author discusses metabolism and the evolution of metabolism, relating metabolism to the firing and cooling of furnaces. He summarizes that if you lose no more than half a pound a week, the metabolism probably won't be affected. This is where the theory of turning "Mindless Eating" around comes into play. The idea is, that you won't notice the removal of 100 calories. The elimination of 100 calories, leads to a gradual weight loss, and no reduction in the firing of the furnaces. He calls this 100 calorie reduction the "Mindless Margin". At the end of the chapter a "strategy" is given titled "Think 20 percent less", the idea is that while Americans eat until they are full, other leaner cultures eat until they are no longer hungry, this margin is approximately
Triona Weeks, Monday 10/11/10
Review of: Mindless Eating by Brian Wansink, PH.D.
Chapter 1, p15 - p35
In Chapter 1 of Mindless Eating by Brian Wansink, PH.D., the statement "We overeat because there are signals and cues around us that tell us to eat." is discussed. Wansinks main focus is on how cues influence each of the multitude of food decisions that we make each day. Cheeseburger, fries, and Coke, or grilled chicken, rice and veggies? Strawberries and yogurt, or pie and ice cream for desert? Munch on a snack while lounging in front of the television, or sip a bottle of water? As stated in the title "Mindless" Eating the cues that influence and direct these decisions are unconscious.
Several studies are highlighted in Chapter 1: The first highlighted study, or the "Popcorn Study" took place during a matinée showing a Chicago movie theater. Moviegoers were given free buckets of popcorn free of charge, the individuals …show more content…
The author discusses metabolism and the evolution of metabolism, relating metabolism to the firing and cooling of furnaces. He summarizes that if you lose no more than half a pound a week, the metabolism probably won't be affected. This is where the theory of turning "Mindless Eating" around comes into play. The idea is, that you won't notice the removal of 100 calories. The elimination of 100 calories, leads to a gradual weight loss, and no reduction in the firing of the furnaces. He calls this 100 calorie reduction the "Mindless Margin". At the end of the chapter a "strategy" is given titled "Think 20 percent less", the idea is that while Americans eat until they are full, other leaner cultures eat until they are no longer hungry, this margin is approximately