Millennial Generation
Millennial Generation
Allen Brunner
William Penn University
There is now a generation called Millennial. I remember the Baby Boomers, Generation X, and so forth. We are now in a society of instance gratification. I mean my daughter-in-law just got a new car. How did I know? Did I get a phone call? Did my son come over and ask advice? Did they come over and show me? The answer to all of these are a flat, NO! I learned it all from Facebook. How he planned the surprise, the presentation, even the look on her face when he showed it to her.
We are now is a society where everything is digital and in some places automated. Everything is so customer driven that people can do almost anything on their phones. Pay bills, Order food, have multiple conversations with people from all over the world, and they can even find their soulmate with just a phone. (Kotler & Armstrong, Marketing: Creating and Capturing Customer Value, 2014) I remember having to stand in line to order food, paying my bills through the mail, and going to gathering to meet people.
Companies are marketing using these tools that allow for the instant gratification and even promote it, because guess what they have a Facebook account too. I don’t know a company now a days that doesn’t have a Facebook account. Their business portfolio has this is their make up now. Most companies are setting their objectives and goals using these tools. It is the perfect marketing atmosphere, it is not totally accurate because some people don’t always tell the truth, the use multiple accounts, or use false identities to promote their own causes. (Kotler & Armstrong, Company and Marketing Strategy: Partnering to Build Customer Relationships, 2014)
This is their way of life, technology and the digital age. They are so use to the technology that they rely on it to help with and solve their problems. Companies are not only using this as a marketing tool, they are profiting on the tools they are making.
Allen Brunner
William Penn University
There is now a generation called Millennial. I remember the Baby Boomers, Generation X, and so forth. We are now in a society of instance gratification. I mean my daughter-in-law just got a new car. How did I know? Did I get a phone call? Did my son come over and ask advice? Did they come over and show me? The answer to all of these are a flat, NO! I learned it all from Facebook. How he planned the surprise, the presentation, even the look on her face when he showed it to her.
We are now is a society where everything is digital and in some places automated. Everything is so customer driven that people can do almost anything on their phones. Pay bills, Order food, have multiple conversations with people from all over the world, and they can even find their soulmate with just a phone. (Kotler & Armstrong, Marketing: Creating and Capturing Customer Value, 2014) I remember having to stand in line to order food, paying my bills through the mail, and going to gathering to meet people.
Companies are marketing using these tools that allow for the instant gratification and even promote it, because guess what they have a Facebook account too. I don’t know a company now a days that doesn’t have a Facebook account. Their business portfolio has this is their make up now. Most companies are setting their objectives and goals using these tools. It is the perfect marketing atmosphere, it is not totally accurate because some people don’t always tell the truth, the use multiple accounts, or use false identities to promote their own causes. (Kotler & Armstrong, Company and Marketing Strategy: Partnering to Build Customer Relationships, 2014)
This is their way of life, technology and the digital age. They are so use to the technology that they rely on it to help with and solve their problems. Companies are not only using this as a marketing tool, they are profiting on the tools they are making.
References: Kotler, P., & Armstrong, G. (2014). Amalyzing the Marketing Environment. In P. Kotler, & G. Armstrong, Principles of Marketing (pp. 77-78). Upper Saddle River: Pearson Publishing. Kotler, P., & Armstrong, G. (2014). Company and Marketing Strategy: Partnering to Build Customer Relationships. In P. Kotler, & G. Armstrong, Principles of Marketing (pp. 42-43). Upper Saddle River: Pearson Publishing. Kotler, P., & Armstrong, G. (2014). Marketing: Creating and Capturing Customer Value. In P. Kotler, & G. Armstrong, Principles of Marketing (pp. 8-9). Upper Saddle River: Pearson.