milky bar 4p's
Milky Bar is a white chocolate treat bar targeted mainly at young children or families. It appeals to this market by using fun character shapes for the bars and fun packaging as well as claiming to use all natural ingredients to encourage parents to purchase it. Its packaging is white, which gives it a ‘purity’ factor as well as making it stand out on shelves and bars are individually wrapped, making it easy to pop into a lunchbox. Although it is at maturity+ stage in the product cycle it has not declined much because of various new products they occasionally bring out along with well known adverts and slogans. It has a few competitors, with the main direct competition being cadbury’s dream white chocolate, and Whitaker’s own version of white chocolate.
The pricing strategy used for the milky bar is a combination of competition pricing and product line pricing. The cost range of products they produce are set differently -higher or lower depending on the product/size of product but they are all priced very similar to other products of the same type or size. This means that people will still buy their product as opposed to other companies because it is still within the average price range for chocolate. Having a range of products set at various different prices means customers can pay how much they want to and choose between different sizes depending on the individuals’ needs.
Milky Bar is a white chocolate treat bar targeted mainly at young children or families. It appeals to this market by using fun character shapes for the bars and fun packaging as well as claiming to use all natural ingredients to encourage parents to purchase it. Its packaging is white, which gives it a ‘purity’ factor as well as making it stand out on shelves and bars are individually wrapped, making it easy to pop into a lunchbox. Although it is at maturity+ stage in the product cycle it has not declined much because of various new products they occasionally bring out along with well
The pricing strategy used for the milky bar is a combination of competition pricing and product line pricing. The cost range of products they produce are set differently -higher or lower depending on the product/size of product but they are all priced very similar to other products of the same type or size. This means that people will still buy their product as opposed to other companies because it is still within the average price range for chocolate. Having a range of products set at various different prices means customers can pay how much they want to and choose between different sizes depending on the individuals’ needs.
Milky Bar is a white chocolate treat bar targeted mainly at young children or families. It appeals to this market by using fun character shapes for the bars and fun packaging as well as claiming to use all natural ingredients to encourage parents to purchase it. Its packaging is white, which gives it a ‘purity’ factor as well as making it stand out on shelves and bars are individually wrapped, making it easy to pop into a lunchbox. Although it is at maturity+ stage in the product cycle it has not declined much because of various new products they occasionally bring out along with well