Mikes Bikes Marketing Plan

Topics: Marketing, Advertising, Price Pages: 20 (5198 words) Published: September 4, 2010
Mikes Bikes Marketing Plan

Date: 1/ 9/ 2010

Course name: Interpret Marketing Trends

Teacher name: David Chemke

Company name: M3pBikes

Students name: Maxim El Haddad
Manisha Singh
Patricia Carvalho
Peter Ilko
Priyanka Israt Jahan

Executive summary:

M3p bikes corporation is a bicycle manufacturing company that provides products and services to the local community of Sydney NSW. Our production plant manufactures a variety of bicycles which we sell to customers through a variety of retailers & wholesalers including bike shops, sport shops & discount stores.

The main idea of the strategy is to take the middle route in regards to marketing, operations & finance. This way, we would not be lagging in any sector, and thus no other firm can take advantage of us in any sector. By marketing sure we have reputable investments in advertisement, public relations, distribution and etc, we would be able to watch the market and pounce on opportunities that may rise, while not worrying about all of our other sectors of business, that s for the very early rollovers (The introduction of mountain bike).

For the next coming years we will be introducing another 2 different types of bikes, Road bike, & youth bike. Each of the 2 bikes will have its own strategy. Our road bike product strategy will be based on high pricing, lower volume and that for the reason Road bike segment are not sensitive to price as other segments some will pay up to 2500$ for the right bike, all what customers care about in this segment is the Quality of the bike. We will not be focusing too much on advertising since this segment focus more on the advice of a sales assistance, word of mouth & Friends past experience. The youth bike segment product strategy will be based on low price, higher volume. Product has to be durable, but also relatively inexpensive while having the best image on the block. Youth Bike segment is very large, the demand for a product is determined by many factors in addition to the product attributes. These also include a focus on Advertising and distribution.

All we want to make sure is that we are not lagging extremely behind in any sector, but at the same time not spread our money out in too many sectors without a focus. While maintaining a small balance, we will spend the majority of our funds in a sector such quality, so that we know that we have a great competitive edge in one area. Thus, we will be able to focus our products, lines of bikes, marketing around that one area to reduce dispersed expense.

Over all, our team will do well in the industry. We will be able to maintain high sales and revenue that kept our management and staff motivated. Teamwork and morale in our firm is outstanding and we will be giving shareholders and a customer continues support.

Table Of Contents:

1- Title page.............................................................p1

2- Executive summary..............................................p2

3- Table of contents ................................................P3

4- Situational analysis..............................................P4

5- Swot analysis.......................................................P5

6- Mission statement...............................................P6

7- Opportunity and issue analysis............................P7

8- Goals & objectives...............................................P7

9- Marketing strategy..............................................P8 to 14 a. Segmentation strategy and target market
b. The marketing mix

10- action plan.........................................................P15

11- budget............................................................... P16

12- Evaluation...
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