Mike's Bike Project Simulation

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Contents:

Letter to Shareholders 3

Strategies 4 Product Line 7

Production & Operation 12

Socio-economic responsibilities 13

Market Report 14

Appendices 16

The Management Team

CEO CMO

Stevens Naranjo Adamos Adamou

COO CFO Steven Soltz Rishi Desai

To Our Shareholders:

These past few years have been very trying for High Land Bikes. Our Kids Bike and Commuter Bikes have shown complimentary sales and proven to be our strongest lines. We have been fortunate enough to establish a following in these product lines and are very competitive in the biking market. High Land Bikes had some trouble establishing factories and capacity because of an underestimation of consumer demand, but with an early loan we were able to overcome market difficulties, reduce our debt, and breakthrough with stable, profitable growth. Consumer confidence has been restored in our product lines and we look to the future to refine this line and prove to investors that we are a key player in the biking market.

Past, Present, and Future Strategies

8 years ago when we took over High Land Bikes, we created short term and long term goals for us to achieve to make you, our investor, happy and profitable. Our short term goals were to create bikes of good quality and quantity, and our long term goals were to create profit for our investors. Unfortunately, our long term goals have been put on hold for the past 6 years due to our mistake in operations and strategic decisions. However, High Land Bikes is a different company today. We are looking forward to begin working on our long term goals. To understand why, let me briefly describe how

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