mikael
“It is the sole responsibility of the student to (1) acquire a copy of the course syllabus (2) read and understand the course syllabus
(3) clarify any points that are not clear and (4) abide by the conditions and rules given” – The Enderun Way
COURSE NUMBER : MGT 340
COURSE NAME : PRINCIPLES OF MARKETING
PRE-REQUISITES : MGT 220 (Principles of Management)
TERM OFFERING : Year 1 (normal curriculum)
Subject required in all courses
COURSE CREDIT : 3 units
CLASS TYPE : Lecture
COURSE TIME FRAME : 3 hours per week – regular semester
CLASS SCHEDULE :
CLASS ADVISER :
CONSULTATION TIME :
COURSE DESCRIPTION
This is an introductory course in business marketing and provides students with an overview segmentation, targeting, and positioning and of the four key components of marketing: product, price, people and promotion. Students are introduced to current marketing concepts, theories, perspectives, and applications, with an emphasis on the latter, through theoretical models applied to case studies relevant to the hospitality industry.
The use of theoretical models applied to specific industry or business examples provides an overall structure to the course material and fosters strategic thinking. By applying marketing theories and concepts—e.g., marketing intelligence, segmentation, positioning, and marketing mix—to real-world or industry examples, students are encourage to develop an analytical mindset by which they can observe changes in the macro-environment, analyze relevant parameters, and integrate these into an effective strategic marketing concept.
The course will also allow students to appreciate marketing in the context of finance, accounting, general management, and other functional areas of the business enterprise.
COURSE OBJECTIVES
At the end of this course, the students are expected to:
1. Relate and apply the basic concepts of Marketing Management;
2. Learn the basic & core fundamentals and
(3) clarify any points that are not clear and (4) abide by the conditions and rules given” – The Enderun Way
COURSE NUMBER : MGT 340
COURSE NAME : PRINCIPLES OF MARKETING
PRE-REQUISITES : MGT 220 (Principles of Management)
TERM OFFERING : Year 1 (normal curriculum)
Subject required in all courses
COURSE CREDIT : 3 units
CLASS TYPE : Lecture
COURSE TIME FRAME : 3 hours per week – regular semester
CLASS SCHEDULE :
CLASS ADVISER :
CONSULTATION TIME :
COURSE DESCRIPTION
This is an introductory course in business marketing and provides students with an overview segmentation, targeting, and positioning and of the four key components of marketing: product, price, people and promotion. Students are introduced to current marketing concepts, theories, perspectives, and applications, with an emphasis on the latter, through theoretical models applied to case studies relevant to the hospitality industry.
The use of theoretical models applied to specific industry or business examples provides an overall structure to the course material and fosters strategic thinking. By applying marketing theories and concepts—e.g., marketing intelligence, segmentation, positioning, and marketing mix—to real-world or industry examples, students are encourage to develop an analytical mindset by which they can observe changes in the macro-environment, analyze relevant parameters, and integrate these into an effective strategic marketing concept.
The course will also allow students to appreciate marketing in the context of finance, accounting, general management, and other functional areas of the business enterprise.
COURSE OBJECTIVES
At the end of this course, the students are expected to:
1. Relate and apply the basic concepts of Marketing Management;
2. Learn the basic & core fundamentals and