Mid Term Test 2013

Good Essays
Topics: Marketing
MARK 101: Mid-Trimester Test

QUESTIONS [TOTAL 45 MARKS]

Please circle the letter corresponding to the best answer and also write this letter in the margin beside the question. Attempt all questions as there is no penalty for guessing.

1. The target market includes:

A. all potential consumers that make up a market
B. all potential consumers that have a desire for a product
C. all potential consumers at which an organisation directs its marketing program
D. all potential consumers that have the desire for a product and the ability to pay
E. Businesses only

2. Customer value is defined as a combination of benefits that includes:

A. price and quality
B. price and convenience
C. quality, price, convenience, on-time delivery and service
D. convenience and service
E. quality and quantity

3. Modern technology makes successful relationship marketing difficult because:
A. there is a lack of people-to-people connections
B. the standards of relationship marketing are too high
C. Internet delivery is quick
D. modern technology has replaced people everywhere
E. privacy concerns

4. Which of the following is not the marketing of an idea?
A. A library promotes the development of your reading skills.
B. A charity tries to get you to donate money to a good cause.
C. A university promotes its marketing degrees.
D. A chamber orchestra promotes a concert with proceeds to go to orphans.

5. To serve both buyers and sellers, the marketing department seeks to discover the needs and wants of prospective customers and to: A. change them B. take advantage of them C. satisfy them D. manipulate them E. define real and artificial buying situations

6. The Home Depot is the world’s largest home improvement retailer, catering to do-it-yourselfers, as well as home improvement, construction and building maintenance professionals. Who are the stakeholders in the Home Depot business? A. shareholders B. customers C. employees D. managers E. shareholders,

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