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Microwave

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Microwave
Marketing
Microwave
Ovens

07/08/15

Contents
1
2

Indian Food Preparation Versus
Western Food Preparation

3

Values and Customs

4

Marketing Mix

5
6
07/08/15

Introduction about Microwave Oven

Market Data
Conclusion

Introduction
Introduction About
Microwave Oven

07/08/15

History
Discovered by Percy Spencer in 1945.
By late 1946, the Raytheon Company had filed a patent proposing that microwaves be used to cook food.

07/08/15

History
In 1967 the first countertop, domestic oven was introduced. In 1976, the microwave oven became a more commonly owned kitchen appliance.
In 1980 it becomes necessity for every home makers.

07/08/15

Uses Microwave
Medicine
Science
Industry
Communication

07/08/15

Market Leaders

07/08/15

UNIVERSAL BUSINESS SCHOOL

Other Brands

07/08/15

UNIVERSAL BUSINESS SCHOOL

Price Vs Quality

07/08/15

Brand

Price 20L, (Rs)

Quality Rating

Haier
GE
Whirlpool
Panasonic
Godrej
Videocon
Electrolux
Onida
LG
Samsung

7237
6899
6623
6392
6146
5977
5760
5136
5087
5076

7.5
9.51
8.56
8.5
8.67
8.1
8.25
8.32
9.34
9.15

Positioning Map

Price

Quality

Quality

Price
07/08/15

Market
Segmentation
Working
Price
sensitivity

07/08/15

Lifestyle

professionals

House wives Food Industry

Others

Mid

Mid

Mid

Low

High

Size
Design &
Innovation

Mid

Small

Mid

Large

Mid/Large

High

Mid

Low

Mid

Low

User interface

High

Mid

Mid

Mid

Mid

Quality

Mid

Mid

Low

Mid

Low

Quantity

Low

Low

Low

High

Mid

Product use

Low

Mid

Mid

High

High

Purpose
Utilization
Time/day

Style/fun

Comfort

time utilization

Service

Any

Rare

M-N

M-A-N

M-A-E-N

A-E-N

Marketing
Statics

07/08/15

UNIVERSAL BUSINESS SCHOOL

Traditional Vs
Western
Indian Food Preparation
Versus
Western Food Preparation

07/08/15

Indian Menu

07/08/15

There different ways of food preparation between Indian and Western.
Cooking Indian food is more complex and time consuming because of the preparation required for the recipe while Western food quite
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