Microsoft Marketing Plan
Microsoft Corporation
1.1 Executive Summary
The purpose of this article is to highlight the current marketing strategies of Microsoft Corporation and also to identify the lacking areas where Microsoft should develop new strategies to with stand with the throat cutting market challenges.
1.2 Mission Statement
Empower people through great software anytime, anyplace, and on any device.
1.3 Our Values
As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology.
We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.
(Microsoft Corporation, 2010)
1.4 Company Profile
At Microsoft, everyone one is motivated and inspired every day, by how their customers use their software to find creative, solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them.
Microsoft run business, in much the same way, and believe in their five different business divisions, which offers the greatest potential to serve customers. They are:
a. Windows & Windows Live Division:
Includes the Windows product family, and is responsible for our relationships with personal computer manufacturers, as well as online software and services through Windows Live.
b. Server and Tools:
Software server products, services and solutions, include: Windows Server operating system, Microsoft SQL Server, Visual Studio, Silverlight, System Centre products, Forefront security products, Biz Talk Server, and Microsoft Consulting Services.
c. Online Services Division:
Consists of an online advertising platform with offerings for publishers and advertisers, and online information;
1.1 Executive Summary
The purpose of this article is to highlight the current marketing strategies of Microsoft Corporation and also to identify the lacking areas where Microsoft should develop new strategies to with stand with the throat cutting market challenges.
1.2 Mission Statement
Empower people through great software anytime, anyplace, and on any device.
1.3 Our Values
As a company, and as individuals, we value integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. We are committed to our customers and partners and have a passion for technology.
We take on big challenges, and pride ourselves on seeing them through. We hold ourselves accountable to our customers, shareholders, partners, and employees by honoring our commitments, providing results, and striving for the highest quality.
(Microsoft Corporation, 2010)
1.4 Company Profile
At Microsoft, everyone one is motivated and inspired every day, by how their customers use their software to find creative, solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them.
Microsoft run business, in much the same way, and believe in their five different business divisions, which offers the greatest potential to serve customers. They are:
a. Windows & Windows Live Division:
Includes the Windows product family, and is responsible for our relationships with personal computer manufacturers, as well as online software and services through Windows Live.
b. Server and Tools:
Software server products, services and solutions, include: Windows Server operating system, Microsoft SQL Server, Visual Studio, Silverlight, System Centre products, Forefront security products, Biz Talk Server, and Microsoft Consulting Services.
c. Online Services Division:
Consists of an online advertising platform with offerings for publishers and advertisers, and online information;
Bibliography: Hollensen, S. (2004). Marketing Management. Illinois: Pearson Education Limited. Kotler, P. (2002). Marketing Management (Eleventh ed.). California: Prentice. Microsoft Corporation. (2010). About Microsoft: Your Potential. Our Passion. Retrieved March 12, 2010, from Microsoft Website: http://www.microsoft.com/About/default.mspx Microsoft Corporation. (2009, December 4). Our Commitment to Our Customers. Retrieved March 12, 2010, from Microsoft Corporation Website: http://www.microsoft.com/about/companyinformation/ourbusinesses/business.mspx