Microsoft case study
Microsoft’s Partnership with UNHCR
By: Muhammad Malik
Busn 119- 104
For Mr.Lachowski
Due October 31, 2014.
Table of Contents
Abstract 3
Microsoft’s Partnership with UNHCR……………………………………………………3
Is Partnership the answer? 3
Can the company leverage all its assets to contribute pro Buno publico?...........................4
Is Microsoft creating the right partnership to complement its market opening and opportunity raising?.............................................................................................................4
Was that lunchtime initiative in 1999 during Kosovo crisis, a sing for this vast multinational to serve the challenges of diversity internally and externally? ................…5
Was it an accident that Microsoft’s corporate citizenship initiatives were formed at the very same time as the company’s share value fell and anti-trust cases multiplied?...........6
Can a company explain its corporate citizenship activities as investments in the future?..6
Works Cited 8
Abstract
This case study talks about the advancement of Microsoft as a more socially responsible business. This new method of becoming more globally committed was a key to the success for the business. The new practices also gave them a positively recognized image while also being able to help out the refugees. They were also able to shape the definition of good CSR through their business practices.
Microsoft’s Partnership with UNHCR
In 1999, the Kosovo crisis was a global issue; Jean-Philippe Courtois was able to raise concern for this global issue. This caused a joint venture in between UNHCR and Microsoft. Microsoft was able to adapt to CSR and they made it their global mission to help out these refugees.
Is Partnership the answer?
UNHCR really needed the help of Microsoft’s technology software and hardware; this was in order to arrange and register refugees. Both parties formed this alliance for obvious reasons; they both needed to develop and survive.
By: Muhammad Malik
Busn 119- 104
For Mr.Lachowski
Due October 31, 2014.
Table of Contents
Abstract 3
Microsoft’s Partnership with UNHCR……………………………………………………3
Is Partnership the answer? 3
Can the company leverage all its assets to contribute pro Buno publico?...........................4
Is Microsoft creating the right partnership to complement its market opening and opportunity raising?.............................................................................................................4
Was that lunchtime initiative in 1999 during Kosovo crisis, a sing for this vast multinational to serve the challenges of diversity internally and externally? ................…5
Was it an accident that Microsoft’s corporate citizenship initiatives were formed at the very same time as the company’s share value fell and anti-trust cases multiplied?...........6
Can a company explain its corporate citizenship activities as investments in the future?..6
Works Cited 8
Abstract
This case study talks about the advancement of Microsoft as a more socially responsible business. This new method of becoming more globally committed was a key to the success for the business. The new practices also gave them a positively recognized image while also being able to help out the refugees. They were also able to shape the definition of good CSR through their business practices.
Microsoft’s Partnership with UNHCR
In 1999, the Kosovo crisis was a global issue; Jean-Philippe Courtois was able to raise concern for this global issue. This caused a joint venture in between UNHCR and Microsoft. Microsoft was able to adapt to CSR and they made it their global mission to help out these refugees.
Is Partnership the answer?
UNHCR really needed the help of Microsoft’s technology software and hardware; this was in order to arrange and register refugees. Both parties formed this alliance for obvious reasons; they both needed to develop and survive.
Cited: (n.d.). Retrieved from http://cdn-static.zdnet.com/i/r/story/70/00/026043/msft-revenue-h2-2013-620x482.jpg?hash=MGR1AQZmBT&upscale=1 (n.d.). Retrieved from http://i0.wp.com/paulwallbank.com/wp-content/uploads/2014/01/Microsoft-Windows-division-revenues.jpg?resize=400%2C215 Frauke, J. (2014, october 31). Microsoft partnership with UNHCR. The global managers environment, p. 78.