1. Which mobile brand has more demand? A. Nokia B. Samsung C. Micromax D. Other
2. Do you keep Micromax mobile phones? A. Yes B. No
3. Do you agree that Micromax mobiles give more features at low cost? A. Yes B. No
4. Which customers buy Micromax mobiles? A. Customer demanding features B. Customer having low budget C. both options A. and B. D. Can’t say as I do not keep Micromax mobiles
5. DO you feel Micromax produces mobile phones as per the demand in market? A. Yes B. No C. Can’t say
6. Do you think Micromax compromises on quality and features to maintain low price? A. Yes B. No C. Can’t say
7. Which Micromax mobile phones are preferred by customer? A. Multi Sim B. Music dedicated C. Camera phones D. Other (specify) E. Can’t say as I do not keep Micromax mobiles
8. How do you rate services of distributors? A. Poor B. Fair C. Good D. Excellent E. Can’t say as I do not sell Micromax mobile
9. Are you satisfied by the margin you get by selling Micromax mobiles? A. Yes B. No C. Can’t say as I do not sell Micromax mobile
10. How do you rate company’s promotion and advertising efforts? A. Poor B. Fair C. Good D. Excellent E. Can’t say as I do not sell Micromax mobile
11. According to your view in which area should Micromax put more efforts? A. Pricing B. Promotion C. Distribution D. Quality E. Other (specify)
12. Do you think Micromax produces mobiles as per the trend ? A. Yes B. No C. Can’t say as I do not sell Micromax mobile
13. What are the major complaints about Micromax mobiles? A. Battery B. User interface C. Accessories D. Other (specify) E. Can’t say as I do not sell Micromax mobiles
14. What does Micromax mobile users appreciate about? A. Features B. Pricing C. Other (specify) D. Can’t say
15. Which Micromax mobile segment is most sellable? A. GSM phones B. CDMA phones C. Can’t say as I do not sell Micromax mobiles
16. I keep Micromax mobiles because? A. It gives good margin B. There is fair demand by customers C. Both options A. and B. E. I do not keep Micromax mobiles
17. Which is the most popular model among all Micromax mobile phones? A. MICROMAX Bling B. MICROMAX Andro A60 C. MICROMAX Q35 D. Other (specify) E. Can’t say as I do not sell Micromax mobiles
18. According to your view which is the closest competitor to Micromax? A. Max Mobiles B. Spice Mobiles C. G five mobiles D. Other (specify) E. Can’t say
19. Do you think Micromax has fair demand despite heavy competition? A. Yes B. No C. Can’t say
20. What is the biggest challenge in selling Micromax mobile phones? A. Mobile phones with strong Brand image like Nokia, Samsung etc B. Consumers which do not compromise on quality C. Low price had made the brand down market D. Other (specify)
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