Microeconomic Concepts

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Title Page

Microeconomic Concepts

Charlie Edwards

Contents Page Page

Title page 1
Contents page 2
1.0 Summary 3
2.0 Introduction 3
3.0 Over view of Qantas group 3
4.0 Products and Services 4 4.1 Economy and Economy plus 4 4.2 Business Class 5 4.3 First 5
5.0 Internal and external factors 5 5.1 Internal factors 6 5.2 External factors 6
6.0 Market structure 7
7.0 Conclusion 8
8.0 References 9

Microeconomic Concepts

1.0 Summary
The purpose of this report is to look at and identify the basic business objectives of Qantas airlines including what the company is and what services it provides. This report will also be looking at the internal and external factors of the company and what affect they have on the organisation, there is a broad spectrum of different types of market structure and this report will be looking at which one is most relevant to the company.
2.0 Introduction
The field of economics is broken down into two distinct areas of study: microeconomics and macroeconomics. Microeconomics is study of

‘What goods and services are going to be produced and in what quantises, since there are not enough resources to produce all the things people desire? How are things going to be produced, given that there is normally more than one way of producing things? For whom are they going to be produced?’ (Sloman, 2003. Pg7)

All This report will be looking at the microeconomics of Qantas Airlines along with their operations, products, services and a brief over view.

3.0 Overview of Qantas Group
The Qantas Group (2010) stated Qantas is the world’s second oldest airline it was first established in 1920 in the Queensland outback. The oldest airline is KLM which was formed in 1919. Qantas is Australia’s largest



References: 3.0 Overview of Qantas Group The Qantas Group (2010) stated Qantas is the world’s second oldest airline it was first established in 1920 in the Queensland outback 5.1 Internal factors 5.1.1 Risk of employee discrimination this can affect the reputation of the company and can collide with the discrimination Act (1975-2012) 8.0 Referencing Solman, P (2003, p.07), 5TH edition, ECONOMICS Qantas Limited, (2010) The Qantas Group at A Glance, http://www.qantas.com.au/infodetail/about/FactFiles.pdf accessed 05/11/2012 CEO Joyce, A (2011) Cited in Qantas (2011) Building A Stronger Qantas http://www.qantas.com.au/travel/airlines/feature-articles-index/global/en- accessed on 20/4/12 [i.p.] Diversity – the discrimination acts (2009) Discover Retail http://www.discoverretail.co.uk/diversity/discrimination_in_full.php accessed 06/11/2012 Qantas to split international and domestic divisions Joyce, A chief executive of Qantas (2012) http://www.bbc.co.uk/news/business-18155822 accessed 06/11/2012

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