Micro Fridge Case Study 55

Powerful Essays
Topics: Marketing
Micro Fridge
Case Study

Prepared by Lamia Azab
27.11.2014
1

Index:Micro-Fridge Industry:Market Overview:
 Industry & Product
Situation Analysis: SWOT Analysis
 TOWS Matrix
4Cs of Marketing Strategy : Company
 Customers
 Competition
 Collaborators
4Ps of Marketing Strategy : Product
 Price
 Place
 Promotion
Marketing Plan: Vision and Mission
 Marketing Calendar
Sales Plan: Budget & Sales plan
Overall evaluation
Recommendations
2

About the product/industry:

Industry:
The Micro-Fridge is a product belong to the home appliance industry

Product:
A unique combination of refrigerator, freezer, & microwave unit, fulfilling all the 3 functions









Micro-Fridge with Safe Plug combination appliances were initially designed to solve electrical problems originating from the use of multiple in-room appliances. In addition with Safe Plug products have several other innovations that make them the leading combination appliance available today
The product is designed to be good solution for the electricity problem (saving cost)
The micro fridge can help the students during their studying hours to prepare a fast cooking / meals (saving time)
Very useful for The Home away from Home Institutional Living Situations Colleges
Military bases Motels/Hotels Motels/Hotels hospitals & restaurants
This product is not same as the ordinary home appliance products it is mainly for the commercial market places

3

SWOT Analysis…
STRENGTHS


WEEKNESSES

High demand of the product for the segment who are looking for easy life & safety use



Saving cost (3 functions in one product)



Small Space Solutions



Saving electricity cost



Practicality product easy for using



Lack of awareness of the product



Low retail Sales opportunities



Concentration on one product only
„‟Micro-Fridge‟‟

THREATS

OPPORTUNITIES


Positive growth trend of customers segment 

“Market Instability” due to customers rare category



New kind of product that could attract

You May Also Find These Documents Helpful

  • Good Essays

    Micro Fridge: Case Study:- 1. Central Issue: a) How to produce? b) For whom to produce? c) If he should go with the Sanyo offer? d) If he should only use distributors to supply his product to the market or go with house accounts? e) How much should be the cost of the micro fridge that could fetch him decent % of profit. 2. Objectives to be achieved: a) To be able to introduce the micro fridge the market with $50000 capital. b) To convince the dormitories…

    • 1147 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Micro Fridge Assignment

    • 538 Words
    • 3 Pages

    Less space required for three functionalities in one i.e Microwave , refrigerator and freezer. Product height is 4 feet so it can adjust in small space easily. (vi) Individual can cook food of their own choice in Microwave, if they desire or in case of necessity, when they don’t want to consume other food For Whom (i) College students (ii) Collage /University administrator to avert possibility of fire due to use of hot plate. (iii) Landlords who provide furnished house. (iv) Guest…

    • 538 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Case Study 7-55

    • 479 Words
    • 2 Pages

    CASE 7-55: 1. Compute Niagra Falls Sporting Goods’ estimated break-even in sales dollars for the year ending December 31, 20x2, based on the budgeted income statement prepared by the controller. Answer: Contribution margin ratio = $10,000,000 - $6,000,000 - $2,000,000 / $10,000,000 = .20 Estimated break-even point = $100,000 / .20 = $500,000 2. Compute the estimated break-even point in sales dollars for the year ending December 31, 20x2, if the company employs its own sales personnel.…

    • 479 Words
    • 2 Pages
    Powerful Essays
  • Good Essays

    The Gogo Fridge

    • 369 Words
    • 2 Pages

    the taste by using the GoGo Fridge. The GoGo Fridge is a convenient portable device that you can put in your drink to merely cool it down to a desired temperature. The GoGo Fridge is a small, portable device that you simply submerge the round end inside of a drink to cool it. The problem that it solves is that it can cool your beverage to make it cold without having to use ice, which eventually melts and alters the taste of the drink itself. So if you use the GoGo Fridge then you can chill your drink…

    • 369 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Macro And Micro Case Study

    • 1146 Words
    • 5 Pages

    1.1.3 Importance of the topic from macro and micro perspective Regulatory requirements will affect profits via their impact on capital, funding and hedging costs, as well as the direct costs of compliance. It follows that market-makers will set their bid and ask prices based on their expectations of the cost and risk of holding assets in inventory. Spreads will tend to be narrow if market-makers believe they can execute trades quickly and cheaply, or if funding and hedging costs are low. Thus, a…

    • 1146 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Goal: Total word count in this document: 743 Title: LEKI Micro Vario Carbon Trekking Poles Trekking poles and hiking staffs are normal equipment for many walkers, hikers, trekkers, backpackers and snowshoers. The reasons why are easy; they enhance your stability and provide support on all types of terrain. Trekking poles and hiking staffs will not decrease your overall energy expenditure since you'll be using your arms more than you would when hiking without poles. They do, however, help distribute…

    • 744 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Micro-Raman Spectroscopy Raman spectroscopy is a micro-analytical method that showed many advantages in analysis of cultural heritage materials. It is a form of vibrational spectroscopy that allows the identification of particles in homogeneous materials in the micron order. The identification is employed on the basis of the molecular vibrational spectra of samples, obtained by excitation with visible laser light. In micro-Raman spectroscopy, the laser beam is focused by means of a microscope…

    • 738 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Psak 55

    • 7127 Words
    • 29 Pages

    PSAK 55 : FINANCIAL INSTRUMENTS, RECOGNITION, & MEASUREMENT | | | | | Authors Stephanni A. Rubyanti 120110090047 Satrio Bayu Pandowo 120110100001 Muhammad Rizky Pratama 120110100009 | CHAPTER 1 BACKGROUND ISSUES Financial instrument is any contract that adds to the value of the entity 's financial assets and financial liabilities or equity instrument of another entity. Today the financial instrument has been growing by leaps and bounds, not only used by financial…

    • 7127 Words
    • 29 Pages
    Powerful Essays
  • Good Essays

    Sonnet 55

    • 910 Words
    • 4 Pages

    According to multiple scholars, sonnet 55 is a poem about time and immortalization. The speaker claims that his poem will immortalize the beloved, in this case the young man. According to Alison Scott, the speaker is seeking to “give” the gift of immortality to the young man through his poetry, adhering to a larger theme of giving and possessing that runs through many of Shakespeare’s sonnets.[1] David Kaula, however, emphasizes the concept of time slightly differently. He argues that the sonnet…

    • 910 Words
    • 4 Pages
    Good Essays
  • Good Essays

    9. Micro- Process – Problem, Patterns, Process Therapist also queries about Esther’s lying behavior that has higher impacts on her relationship with others and herself. The therapist could employ some creative methods such as Gestalt Therapy, active imagination, role play, journaling, visualization, and other to help Esther identify and understand the patterns and processes of the issues. This help Esther concluded her own pattern of behavior is ineffective and it needs to be changed. Rutledge (2005)…

    • 626 Words
    • 3 Pages
    Good Essays