Micrimax Marketing

Topics: Mobile phone, Smartphone, Mobile phones Pages: 8 (2313 words) Published: August 26, 2013

Micromax is an Indian consumer electronics company located in Gurgaon, Haryana, India. It focuses on the manufacturing of mobile telephones,tablets, data cards and LED televisions. It has 23 domestic offices across the country and international offices in Hong Kong and Dubai.[5][6]Presently, the company has about 1900 employees.

In 1991 Micromax focused on reselling and distribution of hardware equipments and as an IT software company in the year 2000 working on embedded platforms. In 2008, it entered mobile handset business and by 2010 it became one of the largest Indian domestic mobile handsets company by offering unique affordable innovations. The company has a 24% market share in the smartphone segment in India as per the CMR report for April 2013.

Micromax, is the 12th largest handset manufacturer in the World (According to Global Handset Vendor Market share report from Strategy Analytics). The Indian brand is reaching out to the global frontiers with innovative products that challenge the status quo that Innovation comes with a price. With an in-depth understanding of rapidly changing consumer preferences coupled with the use of advanced technologies, Micromax has been able to differentiate itself from the competitors through innovation and design.

We understand the pulse of the consumer and hence constantly invest into strengthening the product portfolio though R&D and innovative marketing strategies.

“Our Strategy focuses on innovating, designing and using the latest technologies to develop products at affordable prices.”

Our product portfolio embraces more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android Smartphone's. We also lay special focus on the products to enhance the customer's overall experience with the device. Most of our products come with innovative packaging and bundled accessories.

Globally, Micromax caters to a varied target audience having their focus majorly on the youth. Our overseas product portfolio is tailor-made to suit the needs and aspirations of our growing consumer base in the international markets. Micromax Informatics Limited offers mobile phone solutions and wireless technologies for mobile users. It also offers mobile phones and wireless data cards, including GSM and CDMA, dual SIM, QWERTY chat, music-touch, lifestyle, and utility phones. The company serves Ambala, Jallandhar, Jaipur, Lucknow, Agra, Patna, Durgapur, Haldia, Dehradun, and Shimla markets. Micromax Informatics Limited was founded in 1991 and is based in Gurgaon, India. The company also has operations in Bangladesh, the United Arab Emirates, Sultanate of Oman, Kuwait, and Qatar. Micromax Informatics Denies IPO Plans

Aug 9 13
Micromax Informatics Limited is not pursuing any fund-raising plans, Deepak Malhotra, Chief Executive of Micromax, said. Economic Times reported in March that it was planning to raise funds through an initial public offering later in year 2013. -------------------------------------------------

Notable products
Micromax A210 Canvas 4 

Announced on 28th of June 13 with the following features: 5 inch HD 1280 x 720p Display, the Mediatek MT6589 chipset (Quad core,) 16 GB inbuilt storage, 1 GB RAM, 13 MP camera, 5 MP front camera, USB 2.0, Dual Sim capability, Android 4.2.1 Jelly Bean.

Micromax A115 Canvas 3D 

Is a smartphone with the following features: 5-inch display, 512MB of RAM, MediaTek MT6577 Dual Core Processor, 5MP Rear Camera, 0.3MP Front Facing Camera and running on Android 4.1 Jelly Bean OS. A key feature to this device is that it features a 5" naked eye 3D screen.[8]

Micromax A116 Canvas HD 

Is a smartphone with the following features: Quad-core 1.2 GHz Cortex-A7, PowerVR SGX44 GPU, 8 megapixel (MP) camera with 720p HD recording, 2MP front camera, LED flash, 156...
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