Mice Industry Analysis of Shenzhen China
MICE Industry analysis of Shenzhen China
1, Introduction
1.1 Purpose
The purpose of this report is to analyze the MICE industry in a new develop area. The author have chosenShen Zhen, China to be the area where need to deeply analyzed.
The analysis will include market share for surrounding areas and the characteristic in relation with both general and tourism development. There is also going to be an analysis discovering why investors would like to choose this particular area as their future MICE development. Apart from that, the author will also clearly state which type of MICE fits the best in this area for both current and future developments. Last, the author will evaluate the destination with PEST analysis in order to have a clear vision what are pros and cons of this area as MICE destination.
The author will be gathering information from government data base online, in order to generates useful figures that can be analyze. The author will also do a site visit to Shen Zhen to discover more about this area in order to have more clear vision on the development of the city.
1.2 Background Information
The city of Shen Zhen also known as “City of Peng” is a modern international city which also being foreseen as the next important economic city after Shanghai and Hong Kong. Apart from economic and the size of the city, the city Shen Zhen also coherent as the garden city, many plants and flowers surround the city.(Chinese National Geography 2012)
On 26th Aug 1980 follow by the announcement of China state council; the city is then officially becoming one of the major cities among China. Its swift development has not only amazed China but also the world. Today’s Shen Zhen is a major technological development center, the fourth biggest terminal for both airplane and container ships. It is also a good tourist destination due to its good geographical location; the city is adjacent with Hong Kong. Many tourist travel from Hong Kong to main land by
1, Introduction
1.1 Purpose
The purpose of this report is to analyze the MICE industry in a new develop area. The author have chosenShen Zhen, China to be the area where need to deeply analyzed.
The analysis will include market share for surrounding areas and the characteristic in relation with both general and tourism development. There is also going to be an analysis discovering why investors would like to choose this particular area as their future MICE development. Apart from that, the author will also clearly state which type of MICE fits the best in this area for both current and future developments. Last, the author will evaluate the destination with PEST analysis in order to have a clear vision what are pros and cons of this area as MICE destination.
The author will be gathering information from government data base online, in order to generates useful figures that can be analyze. The author will also do a site visit to Shen Zhen to discover more about this area in order to have more clear vision on the development of the city.
1.2 Background Information
The city of Shen Zhen also known as “City of Peng” is a modern international city which also being foreseen as the next important economic city after Shanghai and Hong Kong. Apart from economic and the size of the city, the city Shen Zhen also coherent as the garden city, many plants and flowers surround the city.(Chinese National Geography 2012)
On 26th Aug 1980 follow by the announcement of China state council; the city is then officially becoming one of the major cities among China. Its swift development has not only amazed China but also the world. Today’s Shen Zhen is a major technological development center, the fourth biggest terminal for both airplane and container ships. It is also a good tourist destination due to its good geographical location; the city is adjacent with Hong Kong. Many tourist travel from Hong Kong to main land by