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Astor Lodge & Suites, a 250-property hotel chain with “comfortable accommodations at convenient locations and at reasonable prices” had its fifth consecutive unprofitable fiscal year in 2005 and wanted to see profitability within the next two years. The overall objective is to have a 7% annual increase while not giving into cost cutting.
Issue
After not seeing profits, the company’s new president, Joseph James, set up a conference to figure out the different vice presidents plans for fiscal 2006. Since 2005 was projected to be the fifth consecutive unprofitable year, the goal for fiscal 2006 was to help achieve profitability within two years. However, will Astor Lodge & Suites be able to see profitability and see a 7% annual increase in EBITDA? *allocation of media spending between pleasure and business traveler, frontier strategy? Promotions?
Recommendations
Increasing profits will come from attracting first time guests and increase occupancy. *closing either the limited or full service hotel and focus on one or the other. (consider closing a lodge)
What’s it about?
Astor Lodge & Suites, a 250-property hotel chain with “comfortable accommodations at convenient locations and at reasonable prices” had its fifth consecutive unprofitable fiscal year in 2005 and wanted to see profitability within the next two years. The overall objective is to have a 7% annual increase while not giving into cost cutting.
Issue
After not seeing profits, the company’s new president, Joseph James, set up a conference to figure out the different vice presidents plans for fiscal 2006. Since 2005 was projected to be the fifth
Astor Lodge & Suites, a 250-property hotel chain with “comfortable accommodations at convenient locations and at reasonable prices” had its fifth consecutive unprofitable fiscal year in 2005 and wanted to see profitability within the next two years. The overall objective is to have a 7% annual increase while not giving into cost cutting.
Issue
After not seeing profits, the company’s new president, Joseph James, set up a conference to figure out the different vice presidents plans for fiscal 2006. Since 2005 was projected to be the fifth consecutive unprofitable year, the goal for fiscal 2006 was to help achieve profitability within two years. However, will Astor Lodge & Suites be able to see profitability and see a 7% annual increase in EBITDA? *allocation of media spending between pleasure and business traveler, frontier strategy? Promotions?
Recommendations
Increasing profits will come from attracting first time guests and increase occupancy. *closing either the limited or full service hotel and focus on one or the other. (consider closing a lodge)
What’s it about?
Astor Lodge & Suites, a 250-property hotel chain with “comfortable accommodations at convenient locations and at reasonable prices” had its fifth consecutive unprofitable fiscal year in 2005 and wanted to see profitability within the next two years. The overall objective is to have a 7% annual increase while not giving into cost cutting.
Issue
After not seeing profits, the company’s new president, Joseph James, set up a conference to figure out the different vice presidents plans for fiscal 2006. Since 2005 was projected to be the fifth