MGT 599 Case 4 Strategic Choices Kraft Foods
TUI UNIVERSITY
Module 4 Case
MGT 599 Strategic Management
Dr. Nanette Metz
Executive Summary Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through adaptability and change Kraft Foods is able to provide their consumers with better quality and affordable foods. This adaptability has allowed them to sustain their reputation, retain loyal consumers and attract new consumers. Utilization of cost leadership strategy in addition to SWOT analysis has allowed Kraft Foods to enhance their strengths, develop their weaknesses, determine and capitalize on opportunities and recognize threats in order to remain successful. Capitalizing on their strong reputation to develop new innovative products will help their overall financial portfolio, allowing for new machinery and warehouses to be purchased and research and development to be conducted. Expanding into foreign markets is an opportunity that will enable Kraft Foods to become more competitive, generate higher revenues, enhance reputation and continue to remain a top brand in the industry. Examining and researching the threat of substitute products will enable Kraft Foods to adapt to the changing industry and produce products consumers demand. Overall Kraft Foods is in a strong position within the food industry, but they must continue to examine, adapt and change in response to internal and external threats if they want to remain competitive and become the number one food and beverage company in North America.
Introduction
In the every changing, expanding
Module 4 Case
MGT 599 Strategic Management
Dr. Nanette Metz
Executive Summary Kraft Foods is the second largest consumer packaged food and beverage company in the world with revenues of approximately $19B. After 110 years Kraft Foods has excelled as an organization and become a well recognized household name. Through the utilization of a SWOT analysis Kraft Foods has been able to determine internal and external threats and opportunities to help them remain on top of their industry. Competition in the food industry is extremely high and through adaptability and change Kraft Foods is able to provide their consumers with better quality and affordable foods. This adaptability has allowed them to sustain their reputation, retain loyal consumers and attract new consumers. Utilization of cost leadership strategy in addition to SWOT analysis has allowed Kraft Foods to enhance their strengths, develop their weaknesses, determine and capitalize on opportunities and recognize threats in order to remain successful. Capitalizing on their strong reputation to develop new innovative products will help their overall financial portfolio, allowing for new machinery and warehouses to be purchased and research and development to be conducted. Expanding into foreign markets is an opportunity that will enable Kraft Foods to become more competitive, generate higher revenues, enhance reputation and continue to remain a top brand in the industry. Examining and researching the threat of substitute products will enable Kraft Foods to adapt to the changing industry and produce products consumers demand. Overall Kraft Foods is in a strong position within the food industry, but they must continue to examine, adapt and change in response to internal and external threats if they want to remain competitive and become the number one food and beverage company in North America.
Introduction
In the every changing, expanding
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