Mgt 521 Final Analysis Paper
Final Analysis of Ford Motor Company
Angyla B. Bell
MGT/521
September 17, 2012
Steve Barnes, Sr.
Final Analysis of Ford Motor Company The final part of the business analysis will cover the strategic initiatives of Ford Motor Company (Ford), their reaction to the economic trends, company strategies for adapting to changing markets, and tactics to achieve strategic goals. It will also review the operations of their human resources department in helping to achieve business goals as well as give rationale whether or not to invest in Ford. Some of the best practices of Ford are centered on their manufacturing techniques, technology, and environmental awareness. Ford manufactures cost effective, fuel efficient, and environmental …show more content…
Ford has talking car technology, easy access technology, and a robot named RUTH that delivers customer comfort technology. All of these areas are a part of their drive smart technology that increases accessibility, entertainment, and communication options (Ford, 2012). Car aerodynamics of Ford models are being altered to aid in boosting fuel efficiency. Ford has changed the body styles of some of their 2011 to 2013 automobiles to reduce drag with the Active Grille Shutter which reduces CO2 emissions by 2 percent. Through the use of computer simulations and wind tunnels it was proven that five percent better fuel economy was gained. To further study the accuracy of their alterations, Ford is in the process of creating a simulator that tests there aerodynamic changes to real-world conditions. As part of Ford’s Mobility network, they seek to reach more urban markets in developing countries. Ford plans to find transportation methods that assist in transportation and mobility. These countries are mainly populated with citizens who may not be able to afford to purchase a
Angyla B. Bell
MGT/521
September 17, 2012
Steve Barnes, Sr.
Final Analysis of Ford Motor Company The final part of the business analysis will cover the strategic initiatives of Ford Motor Company (Ford), their reaction to the economic trends, company strategies for adapting to changing markets, and tactics to achieve strategic goals. It will also review the operations of their human resources department in helping to achieve business goals as well as give rationale whether or not to invest in Ford. Some of the best practices of Ford are centered on their manufacturing techniques, technology, and environmental awareness. Ford manufactures cost effective, fuel efficient, and environmental …show more content…
Ford has talking car technology, easy access technology, and a robot named RUTH that delivers customer comfort technology. All of these areas are a part of their drive smart technology that increases accessibility, entertainment, and communication options (Ford, 2012). Car aerodynamics of Ford models are being altered to aid in boosting fuel efficiency. Ford has changed the body styles of some of their 2011 to 2013 automobiles to reduce drag with the Active Grille Shutter which reduces CO2 emissions by 2 percent. Through the use of computer simulations and wind tunnels it was proven that five percent better fuel economy was gained. To further study the accuracy of their alterations, Ford is in the process of creating a simulator that tests there aerodynamic changes to real-world conditions. As part of Ford’s Mobility network, they seek to reach more urban markets in developing countries. Ford plans to find transportation methods that assist in transportation and mobility. These countries are mainly populated with citizens who may not be able to afford to purchase a