Mgt 448 Week 4 Final Global Business Plan
Final Global Business Plan
MGT/448
April 28, 2014
Laura Dickerson, Facilitator
Final Global Business Plan
McDonald’s is a fast growing international business that desires to attract customers in all countries and cater to their needs, wants, and desires. Many countries include the American Cultural Icon that McDonald’s has created but not all desire the soy and beef products, so McDonald’s has decided to cater based on the specific countries desires. When an organization decides to go international, unfamiliar political and governing regulations are presented. The new organization will be considered an outsider and will receive much suspicion from the natives as to how this new venture will operate in their country. As will be obvious throughout this paper McDonald’s is really the king of adapting its business to the various cultures of the countries they operate in. This paper will summarize the findings from previous Learning Team assignments, and include the rationale for selecting a target country based upon previous learning team Country Risk Analysis. This paper will determine the marketing mix specific to the selected global product and service and explain the choice of marketing mix. A marketing plan that addresses product modification, …show more content…
This paper will explain how the company * deals with foreign exchange risk for the global operation. Potential domestic and international * sources of financing for the global venture will be identified by including at least two possible * financial institutions within your chosen region. This paper will describe the degree to which the * organization operates as a centralized versus decentralized organization including a chain of * command chart to illustrate how communications would reach senior management from the
MGT/448
April 28, 2014
Laura Dickerson, Facilitator
Final Global Business Plan
McDonald’s is a fast growing international business that desires to attract customers in all countries and cater to their needs, wants, and desires. Many countries include the American Cultural Icon that McDonald’s has created but not all desire the soy and beef products, so McDonald’s has decided to cater based on the specific countries desires. When an organization decides to go international, unfamiliar political and governing regulations are presented. The new organization will be considered an outsider and will receive much suspicion from the natives as to how this new venture will operate in their country. As will be obvious throughout this paper McDonald’s is really the king of adapting its business to the various cultures of the countries they operate in. This paper will summarize the findings from previous Learning Team assignments, and include the rationale for selecting a target country based upon previous learning team Country Risk Analysis. This paper will determine the marketing mix specific to the selected global product and service and explain the choice of marketing mix. A marketing plan that addresses product modification, …show more content…
This paper will explain how the company * deals with foreign exchange risk for the global operation. Potential domestic and international * sources of financing for the global venture will be identified by including at least two possible * financial institutions within your chosen region. This paper will describe the degree to which the * organization operates as a centralized versus decentralized organization including a chain of * command chart to illustrate how communications would reach senior management from the