MGT 401 The Small Business Structure Planning and Funding

Topics: Strategic management, Management, Marketing plan Pages: 2 (536 words) Published: September 21, 2014
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MGT 401 The Small Business Structure Planning and Funding

Week 1
Individual Assignment: Strategic Management Process Paper
Write a 700- to 1,050-word paper explaining steps of the strategic management process as it applies to your business or one you would like to start. Discussion Questions 1 and 2

Week 2,
Learning Team Assignment: Business Model Comparison
Identify an industry with which you are familiar, then choose two businesses in that industry. Identify the business model and forms of ownership for each business, then complete the Comparison of Businesses Matrix. Write a 700- to 1050-word paper in which the team evaluates and compares different components of each business’s model after completing each matrix. Describe benefits associated with each business by evaluating how they built a sustainable competitive advantage. Explain advantages and disadvantages of each business’s ownership Discussion Questions 1 and 2

Week 3,
Individual Assignment: Business Plan Evaluation (Use the Business Pro Plan Module) Evaluate the business plan submitted by an entrepreneur for investment and decide if you will invest in the business. Write a 700- to 1,050-word paper in which you include the following: Evaluate the plan’s overall writing.

Conduct a feasibility analysis of the idea presented in the plan. Identify competencies the entrepreneur must have to be successful in building the business. Make a recommendation if you plan to invest in the business.

Week 4,
Learning Team Assignment; Strategic Marketing Plan (Use Business Plan Pro Module) Discuss some ideas for a hypothetical e-commerce business. Each team member must suggest at least two different ideas. Decide on one member’s idea.

Write a 1,050- to 1,400-word paper in which you explain the process your team may use to build a strategic marketing plan for the business. Describe various pricing strategies appropriate for your business. Assess pros and cons of each...
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