Preview

Mgt/230 Organizational Structure Paper

Good Essays
Open Document
Open Document
1133 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Mgt/230 Organizational Structure Paper
Organizational Structure
Jeff Stewart
MGT 230

Organizational Structure

• Describe the organizational structure of your selected organization. Compare and contrast that structure with two different organizational structures.

Google seems like a logical choice to use for my selected organization. Google is innovative and braces technology while others are not. Google understands its organizational structure well and that is where the innovation starts. Google embraces the fact that they can use the internet to conduct business and can hire in any country that allows this. How does this model differ from Sears? Sears and Kmart merged and are still having a hard time making the organization viable. Sears used to have mail order
…show more content…
They have a market that other could only dream of. The Google search engine is used by millions if not billions of potential customers. This is an already established means of marketing. By diversifying into other services, Google can target a multitude of potential customers on their search engine. Finances are cut to a minimum when most of the information and marketing is online. The virtual structure has done well for Google. They can hire from all over the world to expand their operations with ease. Google uses grounded theory that incorporates systematic and rigorous procedures for qualitative data collection and analysis. This lets them use data to see trends and capitalize on the information. Data collection, analysis, and theory are their bread and butter. Google took one million dollars and turned it into four billion dollars with this business model. Social networking is a tool used by Google in determining goals set forth by this organization. Google Ads was a good idea and worked out well. Google AdSense empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content. This gives everyone the chance to market a product in a cost effective way. The diversity of Google and the data mined from customers has made this company a giant in the industry. Face it Google is everywhere. Finance is minimal in a virtual organization for obvious reasons. They need servers …show more content…
(2011). A GROUNDED THEORY STUDY ON THE BUSINESS MODEL STRUCTURE OF GOOGLE. International Journal Of Electronic Business Management, 9(3), 231-242.

Casadesus-Masanell, R., & Tarziján, J. (2012). When One Business Model Isn't Enough. Harvard Business Review, 90(1), 132-137.

Van de Ven, A. H., & Sun, K. (2011). Breakdowns in Implementing Models of Organization Change. Academy Of Management Perspectives, 25(3), 58-74. doi:10.5465/AMP.2011.63886530

Bateman, T.S., & Snell, S.A. (2011). Management Leading & Collaborating in a Competitive World (9th ed.). New York, NY:

You May Also Find These Documents Helpful

  • Better Essays

    Bateman, T. S., & Snell, S. A. (2011). Management: Leading & collaborating in a competitive world (9th ed.). New York, NY: McGraw-Hill Irwin.…

    • 1297 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Google is one of the largest and well-known companies in the technology industry. They have been known for their search engine for many years now. Also, Google has expanded their business into several other areas in technology from smart phones, tablets, android, and business software. Google’s search engine is known for reliably getting its users the information they want. One unique aspect that Google has is its business organizational structure is that it is flat and formed up into project teams, unlike most businesses.…

    • 801 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    According to the Business Model Framework, a company could have six different types of business models. The first type is when a company has an undifferentiated business model, that is when a business competes on price and availability, and serves customers who buy on those criteria. Type two is when a company has some differentiation in its business model, either in its products or services. The third type is a company that develops a segmented business model, in which the firm’s business model is more distinctive and profitable. Type four is when a company has an eternally aware business model, in which the company has started to open itself to…

    • 473 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Google Inc: Swot Analysis

    • 681 Words
    • 3 Pages

    Google was started as a research project by two Stanford PhD students named Sergey Brin and Larry page. They registered the domain name google.com in the year 1997 and in September 1998, it became a privately owned incorporate Google Inc. With its extensive research on search algorithms and use of state of the art technology, Google successfully established its brand name in internet search engines market. By the year 2004, Google came up covering over 75% of US web search market. Though Google is a dominating player in internet searching market, it has to compete with its rivals in this field where there is no long time entry barrier. Google can expand / change its business model to survive in this best search engine race.…

    • 681 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Google Case

    • 1015 Words
    • 4 Pages

    Google ‘s diverse businesses contribute to its success significantly. “Since its IPO, Google had launched a flurry of products that expanded its domain beyond web search.” After 2000, the IT market is growing at a very fast speed and lots of fields are untouched. Google provide its products to an immature market so that it can capture a large market share. With its strength in technologies, Google can ensure the quality of product and service to keep its competitiveness in the various markets.…

    • 1015 Words
    • 4 Pages
    Satisfactory Essays
  • Powerful Essays

    Google

    • 1890 Words
    • 8 Pages

    Google is one of the most well known company. Named for the mathematical term "googol," It began as a research project in 1996 by Larry Page and Sergey Brin. (http://www.google.com/about/company/ ) At that time, both of them are PHD students in Stanford University. After years developing, Google is extremely successful.Today, Google operates web sites at many international domains, with the most trafficked being www.google.com. Google's mission is to organize the world's information and make it universally accessible and useful.(http://www.facebook.com/Google/info ) It handles almost 60% (http://www.scribd.com/doc/29809104/Google-Chrome-Os?&lang=en_us&output=json&session-id=b9406bbcfebf358f67d7cf4197edf7d4 )of the market in search engine usage. Expect for search engine, Google also has numerous products and services in other industries such as advertising, news, mail, blog, shopping, books, finance, translation and telecommunication. It has keeping diversity its business since its introduction in 1996. Moreover, Google is also the Number 1 on 100 Best Companies to Work For on Fortune Magazine's. (http://money.cnn.com/galleries/2008/fortune/0801/gallery.bestcos_top50.fortune/index.html )The company currently employs 8,000 employees, and is based in Mountain View, California. It also has several other headquarters in places like Seattle, Washington. (http://www.astahost.com/info/titcft-google-introduction.html )…

    • 1890 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    The extraordinary marketplace success of Google is beginning to force many business leaders to take notice and to come to the realization that there is now a new path to corporate greatness.…

    • 3628 Words
    • 15 Pages
    Powerful Essays
  • Best Essays

    Googles Hr Dilemma Case

    • 2863 Words
    • 12 Pages

    Google has become a revolutionizing company with incredible growth in the last thirteen years. Founded in 1998 Google is now known as the “World’s Best Search Engine”, and is considered both the fastest growing and the most innovative Internet Company worldwide. From 1998 to 2004 revenues had doubled and in 2005 revenues were worth $ 6 billion dollars. Google started with 20 employees and 10,000 search queries per day, but already one year later they dealt with 60 million queries per day while by 2005 and with 50,000 employees Google entered the list of “Most Powerful Brands” on 38th position.…

    • 2863 Words
    • 12 Pages
    Best Essays
  • Satisfactory Essays

    Organizational structures

    • 1189 Words
    • 5 Pages

    Diane: Then we’ll talk about two prime examples of each organization to give you a sense of, not which structure is better, but rather, why a corporation would choose one structure over the other.…

    • 1189 Words
    • 5 Pages
    Satisfactory Essays
  • Best Essays

    “The current pre-dominant business model for commercial search engines is advertising" (Spencer, n.d.). Google 's search engine has ranked number 1 in the Alexa index proving itself to be the leader in search engine usage. This can also be noted that Google has become synonymous with web search. Most often people will google for information than search for it. "The other side of Google 's hugely successful business plan is innovation" (Spencer, n.d.). This is demonstrated in the products and services that Google incorporates into its brand for its customers. It is not only the products and services that make Google such a great company, it’s the people they hire that makes the company a place where you are treated like family.…

    • 1576 Words
    • 5 Pages
    Best Essays
  • Better Essays

    The reason why Google is so successful is because they focuses on providing the best user experience possible since the beginning of their business venture. In other words, they prioritize their customers. For example, whenever Google design a new Internet browser or a new design of the homepage, they assure that they will only serve their customer rather than their own goals or bottom line. Furthermore, when Google builds a new utilities and applications, they want it to work so well that their customers doesn’t have to reconsider how they might have been made differently. Google Company strongly believes that ‘Focus on the user and all else will follow (Google.com, n.d.). According to Panos Mourdoukoutas, “Google is a customer oriented company. Its innovation process starts and ends with the users” (Mourdoukoutas, 2011). Due to customer’s satisfaction, Google have a large amount of loyal customers.…

    • 1016 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Campusfood.Com Case

    • 9717 Words
    • 39 Pages

    Few concepts in business today are as widely discussed—and as seldom systematically studied—as the concept of business models. Many people attribute the success of…

    • 9717 Words
    • 39 Pages
    Powerful Essays
  • Good Essays

    References: Clarifying Business Models: Origins, Present, and Future of the Concept by A. Ostenwalder, Y. Pigneur, and C.L. Tucci…

    • 12150 Words
    • 49 Pages
    Good Essays
  • Better Essays

    that who reporting to whom. The traditional way to of the organization, this is organizing people…

    • 2498 Words
    • 10 Pages
    Better Essays