Mgt/230 Organizational Structure Paper

Good Essays
Organizational Structure
Jeff Stewart
MGT 230

Organizational Structure

• Describe the organizational structure of your selected organization. Compare and contrast that structure with two different organizational structures.

Google seems like a logical choice to use for my selected organization. Google is innovative and braces technology while others are not. Google understands its organizational structure well and that is where the innovation starts. Google embraces the fact that they can use the internet to conduct business and can hire in any country that allows this. How does this model differ from Sears? Sears and Kmart merged and are still having a hard time making the organization viable. Sears used to have mail order
…show more content…
They have a market that other could only dream of. The Google search engine is used by millions if not billions of potential customers. This is an already established means of marketing. By diversifying into other services, Google can target a multitude of potential customers on their search engine. Finances are cut to a minimum when most of the information and marketing is online. The virtual structure has done well for Google. They can hire from all over the world to expand their operations with ease. Google uses grounded theory that incorporates systematic and rigorous procedures for qualitative data collection and analysis. This lets them use data to see trends and capitalize on the information. Data collection, analysis, and theory are their bread and butter. Google took one million dollars and turned it into four billion dollars with this business model. Social networking is a tool used by Google in determining goals set forth by this organization. Google Ads was a good idea and worked out well. Google AdSense empowers online publishers to earn revenue by displaying relevant ads on a wide variety of online content. This gives everyone the chance to market a product in a cost effective way. The diversity of Google and the data mined from customers has made this company a giant in the industry. Face it Google is everywhere. Finance is minimal in a virtual organization for obvious reasons. They need servers …show more content…
(2011). A GROUNDED THEORY STUDY ON THE BUSINESS MODEL STRUCTURE OF GOOGLE. International Journal Of Electronic Business Management, 9(3), 231-242.

Casadesus-Masanell, R., & Tarziján, J. (2012). When One Business Model Isn't Enough. Harvard Business Review, 90(1), 132-137.

Van de Ven, A. H., & Sun, K. (2011). Breakdowns in Implementing Models of Organization Change. Academy Of Management Perspectives, 25(3), 58-74. doi:10.5465/AMP.2011.63886530

Bateman, T.S., & Snell, S.A. (2011). Management Leading & Collaborating in a Competitive World (9th ed.). New York, NY:

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