Complete this form and submit it to the Week 1 Marketing Plan Dropbox. Your instructor must approve your idea, and will give you feedback and suggestions if you need help.
You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information available about the industry and target marketing of the product or service you choose.
MARKETING PLAN TOPIC
Product or Service Idea: New senior living facility for disable/active seniors from different culture. Is your product or service offered by:
____an existing company?
__X__a new company imagined for the assignment?
Explanation: As being Indian, there are not many senior living facilities who would have Indian speaking workers or food provided in it. Therefore, many of elders have to go back to India to stay in senior living facilities. This facility will feature in providing personalized care to those that needs help with activities of daily living. The facility will have different designated floors for seniors who are active, seniors who need 24-7 care.
Who do you think is the target audience?
(Remember you will need research to confirm this.): My target audience would be the Indian families with seniors who are either active or disabled, who are looking for care for their loved one. Usually in Indian