Preview

MGM IBM Case Study

Good Essays
Open Document
Open Document
435 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
MGM IBM Case Study
1. The SWOT analysis for IBM’s Smarter Planet initiative is as follows:
Strengths:
1. IBM has high quality and efficient employees who satisfy all the customers’ needs and want.
2. IBM is a well-known brand name in the world.
Weaknesses:
1. IBM seems to focus only on big companies whereas there are a large number of small and medium companies around the world.
2. They are exploring new products in complex markets which might make changes difficult.
Opportunities:
1. Offering new technologies in developing countries.
2. This initiative includes new ways of thinking.
Threats:
1. There are potential securities risks.
2. A shift to custom-made technological solutions.

*The relevant trends to consider for the next three to five years are:
Environmental trends:
1. Fewer trade barriers.
2. The growth of developing economies like China, India, Brazil and Africa.
Customer trends:
1. All the technologies are connected.
2. Custom-made solutions to all the technological problems.

2. Three ways IBM can communicate its strategy to companies, cities, and governments are: 1. Sam Palmisano sent out a message “Letter from the Chairman”, describing how the Smarter Planet initiative represented an infusion of intelligence into the way the world actually works.
2. IBM also used a print and television advertising campaign to add detail to Palmisano’s message.
3. Website information which includes videos, statistics, and industry reports.

Watson, an artificial intelligence program, was also used as a part of the communication strategy. Watson was featured on the game show jeopardy, competed against two different contestants and won both times. So featuring it on the television was a way to show millions of people and convey the message.

3. The benefits of the smarter planet initiative are:
a. To society:
1. Providing solutions for forward-thinking organizations that share a common outlook, they see change as an opportunity and they act on

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Although the present business environment adapts to itself to the highly and rapidly changing setting, I do not think these technological advancements in communication mentioned in the article follow the traditionally considered business communication yet. According to the article, it is evident that these advanced communication tools are present…

    • 414 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    IBM needs to grow revenue and stay competitive in the dynamically changing computer marketplace of the 1990’s by maintaining technological leadership and accepting the organizational transformation which needs to be undertaken for them to excel. IBM needs to recapture their previously held powerful position in the personal computer and microprocessor markets and regain value in the company which will increase its stock value and competitive advantage in the marketplace.…

    • 1303 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    Case Study Ibm

    • 357 Words
    • 2 Pages

    IBM provides business and IT solutions to help clients become more efficient and competitive. They use 5 major lines of business; global business services, global technology service, system and technology, software, and global financing. IBM transformed the knowledge sharing approach so that the access to information is easier for their employees. In so doing quicker service for their clients.…

    • 357 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ibm Case Study

    • 547 Words
    • 3 Pages

    What factors led to IBM’s success during the 1960’s and 1970s and its problems during the late 1980 and earry1990s?…

    • 547 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Ibm Structure

    • 1589 Words
    • 5 Pages

    IBM’s was run largely by tom Watson, snr. Until he retired in 1955. Watson oversaw all of IBM’s operations, and a line of top managers was always waiting to see him. No formal organizational chart existed in IBM because Watson believed that people should be interested in all aspects of IBM’s activities rather than focusing on specific jobs. The company had no clear chain of command, no policy of decentralization which gave lower level managers the right to make independent decisions, and no formal planning process or business policies. Knowledge was simply in employees’ heads and strategy emerged gradually over time from discussions and negotiations between Watson and top management team. After tom Watson snr retirement, tom Watson jnr and Al Williams, IBM’s president at this time, decided to construct an organizational chart to see who had reported to Watson and found that 38 to 40 top managers reported directly to him. It was obvious that this highly centralized management style could not contribute if the rapidly growing company was to stay on top of the computer industry. Already unmade decisions were accumulating because managers lacked the authority to make decisions, and now they looked to tom Watson jnr to…

    • 1589 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    Ibm Consulting by Degrees

    • 844 Words
    • 4 Pages

    The way the world works is changing. Our planet isn’t just getting smaller and flatter. It’s also becoming smarter. This presents both new challenges as well as new opportunities. A smarter planet doesn’t just build itself. It will take the effort and dedication of smart people everywhere. That’s where you come in. IBM Global Business Services is looking for people who have the skills, creativity and passion to help us take on some of the world’s toughest problems—the best and the brightest from all backgrounds and walks-of-life. From English to economics majors; communications to computer engineering. We are looking for candidates like you with leadership potential to join Consulting by Degrees—a world-class development program designed to groom top, entry-level business consultants into tomorrow’s leaders. Consulting by Degrees will provide the full-spectrum of training, development, and practical experience necessary to successfully launch and accelerate your career. This program targets high-performers by providing focused training, one-on-one mentoring, and career guidance to help you gain the expertise and know-how that you need to become the next generation of partners and executives. Take Advantage of the Exceptional Opportunities Consultants in our program have the opportunity to: • Enter into an elite development program unmatched in the marketplace • Be part of a small community and connect locally with your peers and managers • Foster your collaboration and teaming skills with global teams • Benefit from customized career planning and one-on-one attention and mentoring • Gain leadership and development skills using a tailored education path • Develop greater depth of experiences through diverse project roles…

    • 844 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    IBM operates primarily in a single industry using several segments that create a value by offering a variety of solutions that include, either singularly or in some combination, technologies, systems, products, services, software and financing. This may lead you to believe that IBM has adopted a corporate level strategy of concentrating on a single business unit, but this is only half the picture. For IBM there is not one general type of corporate strategy that best suits their needs, but a combination of both a concentration on a single business strategy as well as a vertical integration strategy.…

    • 611 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    MKT Case IBM

    • 428 Words
    • 2 Pages

    1. Segment 8 in particular, doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities.…

    • 428 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    potential to add value to organizations in two ways: 1) they provide the possibility for…

    • 4222 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Ibm

    • 1618 Words
    • 7 Pages

    In the late 90’s the introduced the “E-Business” campaign. This was to connect with people who were beginning to use the internet more and more for their business and personal use. This was a very good move as using the internet in some way is now a part of almost everyone’s daily activities. This campaign continued to connect the brand with being able to help people with their business needs. Testimonials from customers such as Mercedes Benz and Motorola were used to back up the message that IBM can help you with your business. This campaign was…

    • 1618 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Employer of Choice

    • 692 Words
    • 3 Pages

    All of these corporations have been praised for the procedure in which they satisfy their customers. Different departments have been instilled dealing specifically with employee welfare, ensuring that they are working under the best work conditions that are possible. This show of concern ensures that employees have satisfaction with their workplace and it also shows that consumers are contented with the services and products they are receiving. In addition to having customer and employee satisfaction, these corporations have fair and thorough recruitment processes.…

    • 692 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Law and Ethics

    • 966 Words
    • 3 Pages

    1. What is the primary objective of IBM’s advertising? How have the objectives of its advertising changed over the years?…

    • 966 Words
    • 3 Pages
    Powerful Essays
  • Satisfactory Essays

    mgmt 451 ch1

    • 14453 Words
    • 83 Pages

    IBM as a U.S. company has a majority of its revenues from the United States.…

    • 14453 Words
    • 83 Pages
    Satisfactory Essays
  • Better Essays

    In the case of XYZ corporation, the CEO should use future research. The main issues here are to help a large and diverse group understand common purposes and values. The company has been growing at a growing rate, but over the past months, it has hit a plateau implying that it is not growing much. There is a need for the people within the organization to create together a desired future. Changes are required to be made, and although all the senior managers from the main department have agreed, there is the difference in opinions.…

    • 1237 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    In order for IBM to continue its growth it will have to expand into areas like India. They need consulting groups who can personalize their product and keep the costs low in markets like Mexico which not only makes their product more readily available and affordable it create a type of familiarity among customers that keeps them buying the same products from the same marketers.…

    • 347 Words
    • 2 Pages
    Satisfactory Essays

Related Topics