Mexico Cancun Marketing Strategy

Cancun is Mexico’s showcase. Cancun has world-renowned warm white sand beaches, crystal indigo seas, romantic Caribbean nights and many water activities like fishing, diving and snorkeling that attracts thousands of tourists that visit it each year. Moreover, Cancun has endless shopping facilities, various dining options, many popular events and a colorful nightlife.
Cancun is basically designed to attract foreign travelers. Therefore, Cancun has to compete with destinations that are longer established, offer mature services, and are familiar to tourists. Since Cancun is located in Mexico, it provides a perfect blend of the familiar and the exotic elements to capture its audience. In order to provide the familiar experience to foreign tourists,