Metrobank
Pascua, Mary Antonette B 9:30-10:30 TThS BSBA Marketing I November 28, 2013
The Metropolitan Bank and Trust Company, commonly known as Metrobank, is the largest Philippine Bank in terms of its overseas presence and in terms of total assets. A group of Filipino incorporated Metrobank with the providing finances by the Filipino – Chinese community on September 5, 1962. Since then, Metrobank had been into business and had acquired its universal banking license on August 1981.
The major competitors of Metrobank are Banco de Oro (BDO) which is a commercial and leading local / universal bank in thePhilippines. It is a major and largest bank in the Philippines in terms of assets, loans and deposits. Another competitor is bank of the Philippine Islands (BPI), which is the oldest bank in the Philippines and still in operation and it is the country’s 3rd largest bank and company in terms of assets. In these major competitors, Metrobank can maintain its market growth in the banking industry and can sustain its financial stability and continue to venture of branches abroad. Based on the IFE and EFE Matrices in the previous factor evaluations, with the resultant result and scores were 3.00 and 2.41 respectively where in it a STRONG IFE Matrix and MEDIUM EFE Matrix plotted has on IE Matrix. Based on the IE Matrix, the joint effect of the internal and external analysis falls GROW AND BUILD strategies wherein this section has divisions for intensive (Market Penetration, Product Development and Related Diversification); or integrative (Backward Integration, Forward Integration and Horizontal Integration) strategies where it can be most suitable in this division. Based on the CPM Matrix of Metropolitan Bank and Trust Company obtained a weighted score of 3.20, while Bank of the Philippine Island obtained a weighted score of 3.40 and Banco De Oro obtained a weighted score of 3.50. Even if Banco De Orohas the highest weighted score, some of its
The Metropolitan Bank and Trust Company, commonly known as Metrobank, is the largest Philippine Bank in terms of its overseas presence and in terms of total assets. A group of Filipino incorporated Metrobank with the providing finances by the Filipino – Chinese community on September 5, 1962. Since then, Metrobank had been into business and had acquired its universal banking license on August 1981.
The major competitors of Metrobank are Banco de Oro (BDO) which is a commercial and leading local / universal bank in thePhilippines. It is a major and largest bank in the Philippines in terms of assets, loans and deposits. Another competitor is bank of the Philippine Islands (BPI), which is the oldest bank in the Philippines and still in operation and it is the country’s 3rd largest bank and company in terms of assets. In these major competitors, Metrobank can maintain its market growth in the banking industry and can sustain its financial stability and continue to venture of branches abroad. Based on the IFE and EFE Matrices in the previous factor evaluations, with the resultant result and scores were 3.00 and 2.41 respectively where in it a STRONG IFE Matrix and MEDIUM EFE Matrix plotted has on IE Matrix. Based on the IE Matrix, the joint effect of the internal and external analysis falls GROW AND BUILD strategies wherein this section has divisions for intensive (Market Penetration, Product Development and Related Diversification); or integrative (Backward Integration, Forward Integration and Horizontal Integration) strategies where it can be most suitable in this division. Based on the CPM Matrix of Metropolitan Bank and Trust Company obtained a weighted score of 3.20, while Bank of the Philippine Island obtained a weighted score of 3.40 and Banco De Oro obtained a weighted score of 3.50. Even if Banco De Orohas the highest weighted score, some of its