Metonymy has a way of connecting with the readers, emotionally, mentally and physically. In doing so, this type of figurative writing can be powerful enough to make the reader believe that this product can change them for the better. Beauty products are a huge market, which makes the industry very competitive; businesses number one priority is making sure their ads are capable of connecting with the reader. Although metonymy can be represented in many different ways, there can also be similarities along with visual representations within several ads that are meant to connect with the reader.
There are a wide variety of style choices metonymy ads can choose to use. Getting a celebrity to endorse their product, use promoters like The Canadian Cancer Society, or the National Breast Cancer Foundation to connect on a deeper level with the reader and potentially make them feel like they have done something good as well, use bold slogans that will make the reader believe their product will without a doubt work, or even design the ad in such a way that will give the reader a sense of trust and warmth at first glance. Metonymy can make the reader connect with the ad by using a bunch of different tactics like the ones stated above. For example, the first ad is made by Clairol and is promoting hair dye by Natural Instincts (Clairol 111). In this ad the celebrity endorsing the product is Giada, a well-known chief. Since this ad is for hair dye, Clairol made the celebrity’s hair shiny, and healthy looking. This can make the reader believe the product works since it looks believable from the ad. The second ad was made by Covergirl and is promoting mascara. The celebrity endorsing this product is Pink, a singer. This ad is stating this type of mascara can make your lashes have 200% more volume, along with zero clumps (Covergirl 117). It also makes the product seem more desirable by adding in extra benefits if the reader decides to purchase this product, “