Metabical aims to be affordable, but since it is a prescription drug that is not covered by most insurance plans, individuals with an annual income of $40,000 or more would be more financial able to cover the costs of the drug.
Focusing on potential consumers needs, benefits, and attitudes can help behaviorally segment the consumer market. The need that the ideal Metabical consumer is looking to achieve should be weight-loss with the underlying benefit of wanting to look and feel healthy. Such consumers exhibit a willingness to stay positive and motivated throughout such a weight-loss plan. There’s a possibility that they work out, or have worked out in the past but feel that exercise alone isn’t enough and they need an extra push to get them to the reach their goals. These consumers need and rely on the help of several factors to stick through with a weight-loss regime until they achieve their desired