Merging Leading Edge Technology with Bleeding Edge Technology

Topics: Bleeding edge, Cutting edge, Wolters Kluwer Pages: 3 (1017 words) Published: July 25, 2011
Merging Leading Edge Technology with Bleeding Edge Technology Emerging Technologies and Issues CMGT 557
June 20, 2011

Merging Leading Edge Technology with Bleeding Edge Technology

We have all seen it, rather on television, in newspapers, magazines, and now on your computer. The vendors bombard us with the terms like New, Improved, Latest and Greatest, better than ever, and the Fastest. It’s amazing when it’s for the same product; the listing is somewhat endless on what the product can do. It has becomes so common place consumers have become except to the advertisement and are picking the product not on the Hardware of Software capabilities but are purchasing product strictly on emotions. This is probably not the right way to make a purchase, and here is why. Latest and Greatest

Let’s talk about the “new and improved” as well as the latest and greatest” this is only true for some things and others come and go without anyone remembering them. For instant; New Coke, Pepsi Free, Ma Bell, AT&T and the New AT&T, however, when it comes to technology the consumer tend to want the latest and greatest and are willing to changes as soon as a new product comes out. For instances: iPods, Hi Definition Digital Televisions and the top computer equipment and that is where the issue starts. Like buying a car the moment you but the computer is the moment it becomes outdated, with the exception you don’t drive it out of the showroom, you carry it out of the store and brake the seal on the package, bam the computer is outdated. Consumers expect their computer’s to last for years, and the through to the computer becoming obsolete right after the purchase has led consumers to make illogical decisions. Bleeding, Leading Edge

When it comes to computer, being on the leading edge of technology can be a good thing. However, being on the bleeding edge could cost and most often turn into a not so good thing. This is because bleeding edge is a technology that is so new...
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