Merchandising Assortment for Kidswear Brand
Merchandising
What is merchandising?
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Fashion merchandising is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers. Developing campaigns, displays and advertisements, directing manufacturing and marketing, and creating sales strategies are all part of the job. Fashion merchandising also refers to the necessary preparation that must be done in order to ensure that the merchandise is accessible and appealing to the customers it's intended for.
What are the four ‘R’s of merchandising?
The right merchandise in
Right place,
Right time,
Right quantity,
Right condition,
Right price
Current scenario of children’s wears retail industry
Children's apparel is a market that is growing rapidly today. Trends in the market are fast changing.
Children's apparel includes clothing for kids between 1 and 14 years of age. The market for kids apparel in India exceeds Rs. 13000 crore, of which around Rs. 3000 crore is constituted by branded kids wear.
The kids wear market is growing at the rate of 10% per annum, which makes it one of the fastest growing markets.
Some major changes in trends are taking place in the market for kids apparel. One of the important changes is the increasing preference for branded apparel. This shift is taking place on account of changes such as a rise in the disposable income of the people and the increasing influence of foreign culture. The other important change that is
What is merchandising?
Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
Fashion merchandising is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers. Developing campaigns, displays and advertisements, directing manufacturing and marketing, and creating sales strategies are all part of the job. Fashion merchandising also refers to the necessary preparation that must be done in order to ensure that the merchandise is accessible and appealing to the customers it's intended for.
What are the four ‘R’s of merchandising?
The right merchandise in
Right place,
Right time,
Right quantity,
Right condition,
Right price
Current scenario of children’s wears retail industry
Children's apparel is a market that is growing rapidly today. Trends in the market are fast changing.
Children's apparel includes clothing for kids between 1 and 14 years of age. The market for kids apparel in India exceeds Rs. 13000 crore, of which around Rs. 3000 crore is constituted by branded kids wear.
The kids wear market is growing at the rate of 10% per annum, which makes it one of the fastest growing markets.
Some major changes in trends are taking place in the market for kids apparel. One of the important changes is the increasing preference for branded apparel. This shift is taking place on account of changes such as a rise in the disposable income of the people and the increasing influence of foreign culture. The other important change that is