Merchandise Tecniques

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MERCHANDISING TECHNIQUES: GLOSSARY

Accelerated purchase A specific goal set by a brand to have shoppers and retailers buy a product faster than expected or planned for. Accent lighting A touch of lighting that is used to emphasize part of a shopper marketing display. Acrylics Very popular display material because it has half the weight of glass but can withstand four times the impact. It resists most cleaning agents, and while it can be scratched, polishing can remove marks. Common uses in P-O-P: jewelry cases, lenses, edge-lit accents and faux glass shelves. Action aisle A store aisle in which promotional items are displayed. Also referred to as a "power aisle." Action Alley A store's main thoroughfare, often the first sales area that customers see upon entering, and considered to be prime real estate for promotional merchandising. Originally used to denote Wal-Mart's power aisles, the term is now often used generally. The alleys, in general, can be found up front, near checkout, or in the back of the store. Adjacencies Product categories on-shelf or product departments located next to each other within a retail store. Air right display A display hanging above shoppers and product. Aisle A store corridor, flanked by fixtures carrying shelves of product. Aisle blocker A movable merchandiser used to block a closed checkout lane. Aisle directory Navigational signage that identifies the aisle's product assortment. Usually suspended from the ceiling or attached to an end-aisle display. It sometimes also carries brand-specific ad messages. Aisle jumper A wire extending above an open aisle that sometimes carries branded flags and pennants. Aisle signage (See aisle directory.) Navigational signage that designates the aisle's product assortment. Typically deployed as ceiling hangers or at

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