Topics: Mercedes-Benz, Daimler AG, Karl Benz Pages: 7 (2291 words) Published: August 23, 2013
Introduction :
Mercedes-Benz is a multinational division of the German manufacturer Daimler AG Mercedes- benz is headquartered in Stuttgart, Banden-Wurttemberg, Germany. Mercedes-Benz traces its origins to Karl Benz’s creation of the first petrol-powered car, the Benz Patent Motorwagen, patented in January 1886. The Mercedes automobile was first marketed in 1901. The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company. Throughout the 1930s, Mercedes-Benz produced the 770 model. Mercedes-Benz has introduced many technological and safety innovations that later became common in other vehicles. Mercedes-Benz is one of the best known and established automotive brands in the world, and is also the world's oldest automotive brand still in existence today. Mercedes-AMG became a majority owned division of Mercedes-Benz in 1998. The company was integrated into DaimlerChrysler in 1999, and became Mercedes-Benz AMG beginning on 1st January 1999.

Products & Services :
Mercedes-Benz produces luxury Automobiles, Buses, Coaches, Limousines, Vans and Trucks. Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide. It also produces internal combustion engines. * Cars produced by Mercedes-Benz having many models. It also produces many sports and Racing Formula F1 Cars. The Smart marque of city cars and Maybach luxury cars are also produced by Daimler AG. * Mercedes-Benz Trucks is now part of the Daimler Trucks division, and includes companies that were part of the DaimlerChrysler merger. Gottlieb Daimler sold the world's first truck in 1886. * Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895. * The Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option and have been used by diplomats worldwide. * Mercedes-Benz produces a range of vans including the Mercedes-Benz Vito, Mercedes-Benz Sprinter and Mercedes-Benz Vario. In 2012 it announced the Mercedes-Benz Citan, a version of the Renault Kangoo.

Legal Entity :
Mercedes-Benz is a multinational division of Daimler AG, which is parent company of Mercedes-Benz. It is registered as Mercedes-Benz group of companies LTD and listed in German market. The name first appeared in 1926 under Daimler-Benz. Organizational Structure :

The organizational structure of Mercedes-Benz is as below :

Mercedes-Benz is manufacturing Cars, Buses, Trucks, Vans & Couches and Limousines. Company is having a brand image and it covers the niche market international. So for the company it is mandatory to manufacture all the vehicles by looking after all the minut things in all the aspects in the manufacturing process. Company purchases some parts from the parent company Daimler AG and the other it imports from different companies situated at different countries over the world. The company manufactures the vehicles that are having very attractive look in its outer body, engines are worth efficient, Comforts are most luxurious, Uses best technology in its manufacturing part and also fit the good technology in its vehicle, and over to all this parts company never forgets the safety aspect in the manufacturing of the vehicles. The cars which are manufactured by Mercedes-Benz having its own standard in the market. Besides its native Germany, Mercedes-Benz vehicles are also manufactured or assembled in Argentina, Austria, Bosnia and Herzegovina, Brazil, Canada, China, Egypt, Hungary, India, Indonesia, Iran, Malaysia, Mexico, Nigeria, Philippines, Russia, Spain, South Africa, South Korea, Thailand, Turkey, United Kingdom, United States, Vietnam and Jordan. * Buses :

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