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Men's Men And Women By Steven Craig

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Men's Men And Women By Steven Craig
Advertisement companies have managed different strategies to sell their products to people according to television programming and scheduling. According to the article “Men’s Men and Women’s Women” by Steven Craig, Craig explains how advertisement companies aim commercials corresponding to the time of the day each gender watches television. There are four different categories: Men’s Men, Men’s Women, Women’s Women and Women’s Men. In Men’s Men type of commercials are shown usually during the weekend and most likely be seen during sports programming. They normally show pure males or male related products. In Men’s Women commercials most likely will show a men’s fantasy type of women and are most like shown through weekend programming. In Women’s
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