Meghna Olive Oil
MKT 201 MARKETING PLAN SUBMITTED TO:
SADIA HAQUE SUBMITTED BY:
Mohammad Nayeem ID#1030070
Afiya Sultana ID#1120646
Section: 04
SUBMISSON DATE: 26/11/2012
1. Executive summary------------------------------03 2. Current marketing situation-------------------04
3. SWOT analysis------------------------------------09
4. Objectives and issues----------------------------13
5. Marketing strategy-------------------------------14
6. Action programs ---------------------------------16
7. Budgets --------------------------------------------17
8. Controls---------------------------------------------19
9. Conclusion-------------------------------------------20
10. References-----------------------------------------20
EXECUTIVE SUMMARY: As we all know Meghna group is a well known group. Meghna group has decided to launch a new product Olive oil in Bangladesh. This a new journey of Meghna group with this product. This oil is 100% pure olive oil. There are very few competitors in market of Bangladesh. At first we are focusing at Dhaka city. After covering Dhaka city we will cover the districts then whole Bangladesh. We have completed a test run among the employees of Meghna group and we get a good response. We also permitted by government and ISO certificate to launch this product in market. People of all ages can use this product. Men, women, kids also can use this product. This product doesn’t have any side effect but it has side benefits. It will be very effective for skincare. This product will be also available in 1ooml, 250 ml, 500ml and 750ml bottles. We are trying to make the packaging
SADIA HAQUE SUBMITTED BY:
Mohammad Nayeem ID#1030070
Afiya Sultana ID#1120646
Section: 04
SUBMISSON DATE: 26/11/2012
1. Executive summary------------------------------03 2. Current marketing situation-------------------04
3. SWOT analysis------------------------------------09
4. Objectives and issues----------------------------13
5. Marketing strategy-------------------------------14
6. Action programs ---------------------------------16
7. Budgets --------------------------------------------17
8. Controls---------------------------------------------19
9. Conclusion-------------------------------------------20
10. References-----------------------------------------20
EXECUTIVE SUMMARY: As we all know Meghna group is a well known group. Meghna group has decided to launch a new product Olive oil in Bangladesh. This a new journey of Meghna group with this product. This oil is 100% pure olive oil. There are very few competitors in market of Bangladesh. At first we are focusing at Dhaka city. After covering Dhaka city we will cover the districts then whole Bangladesh. We have completed a test run among the employees of Meghna group and we get a good response. We also permitted by government and ISO certificate to launch this product in market. People of all ages can use this product. Men, women, kids also can use this product. This product doesn’t have any side effect but it has side benefits. It will be very effective for skincare. This product will be also available in 1ooml, 250 ml, 500ml and 750ml bottles. We are trying to make the packaging
References: (http://data.mongabay.com/commodities/category/2-Trade/8-Crops+and+Livestock+Products/261-Olive+oil,+virgin/62-Import+Value/16-Bangladesh) Table 1: Figures of the World Olive Oil Market (1990/91-2004/05) | Average(1000 t) | Coeffient ofVariance(CV) (%) | Min(1000 t) | Max(1000 t) | Growth(1990/91-2004/05) | Growth(1990/91-1995/96) | Growth(1996/97-2004/05) | World Production | 2335.0 | 20.8 | 1453.0 | 3174.0 | 3.7 | 3.0 | 4.1 | World Imports | 462.4 | 26.6 | 288.5 | 682.5 | 5.1 | 2.1 | 3.8 | Table 2: Production Figures in Major Producer Countries (1990/91-2004/05) | Italy | Greece | Spain | Turkey | Tunisia | Syria | Growth (1990/91-2004/05) | 4.7 | 2.6 | 1.2 | 1.6 | -0.8 | 2.0 | Growth (1990/91-1995/96) | 10.1 | 6.4 | -4.5 | -4.9 | -7.5 | -0.6 | Growth (1996/97-2004/05) | 3.8 | 0.5 | 0.1 | -1.4 | -3.1 | 1.5 |