MEGA

Topics: Strategic management, Financial ratios, Financial ratio Pages: 31 (1027 words) Published: November 28, 2013
Format of Mega Project / Case Study Analysis

*
Cover Page:
Case/Project: Title

A Mega Project/Case Study Analysis

In Partial Fulfillment of
Strategic Management (MGT 657 / MGT 658)

Prepared By:
(Student's name and student's UiTM ID)

(Date Of Submission)

Universiti Teknologi MARA Johor,
Malaysia

Executive Summary Letter (a one page summary)

Table of Content (1-2 pages)

Content of Case Study Analysis:

1. Case Summary/Background
(3-6 pages for cases/8 – 15 pages for Mega Project):concise summary comprise of several pages) ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

1.1 Identify The Firm's Existing Mission
Item
Criteria
Criteria Stated
Criteria Not Stated
1
Customers


2
Products/Services


3
Markets


4
Technology


5
Concern for Survival, Growth and Profitability


6
Philosophy


7
Self-Concept


8
Concern for Public Image


9
Concern for Employees


1.2 Identify The Firm's Existing Objectives
1.2.1
1.2.2
1.2.3
1.2.4
1.2.5.

1.3 Identify The Firm's Existing Strategies
1.3.1
1.3.2
1.3.3
1.3.4
1.3.5

Key Result Objectives
Key Areas
Objectives
Measure of Performance
1
Marketing

2
Innovation

3
Human Organization

4
Financial Resources

5
Physical Resources

6
Productivity

7
Social Responsibility

8
Profit

2. Develop New Mission Statement For The Organization (Comprising all nine elements) ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

2.1 Evaluation of New Mission Statement on Nine Criteria
Item
Criteria
Criteria Stated
Criteria Not Stated
1
Customers


2
Products/Services


3
Markets


4
Technology


5
Concern for Survival, Growth and Profitability


6
Philosophy


7
Self-Concept


8
Concern for Public Image


9
Concern for Employees


3. Problem Identification

No
Problem Identification
Major Problem/
Minor Problem
Priorities Of The Problem
1.
2.
3.

Minor
Major
Minor
2
1 (need immediate attention)
3

4. SWOT Framework

4.1 Identifying The Organization's External Opportunities/Threats 4.1.1 Opportunities
4.1.1.1
4.1.1.2

4.1.2 Threats
4.1.2.1
4.1.2.2

4.1.3 EFE Matrix (External Factor Evaluation Matrix)

Environmental Threat and Opportunity Profile (ETOP)

Factors
Impact of Factors
Importance of Factors
Environmental Threat
1.
Economic

2.
Political

3.
Social

4.
Technological

5.
Competitive

6.
Geographic

7.
Natural Environment

* Impact from 10 (strong positive) to 0 (strong negative)
* Importance of factor ranked from 0 (unimportant) to 10 (very important)

Comments:
______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

4.2 Identifying The Organization's Internal Strengths/Weaknesses 4.2.1 Strengths
4.2.2 Weaknesses
4.2.3 IFE (Internal Factor Evaluation Matrix)

Assessment of Cultural Elements

Score (0-9) for each

Importance of culture

Compatibility with Strategic Change
1
Founder’s Beliefs and Values

2
Key Executive’s Style...
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