It is indeed that the world today has moving into a stage where advancement and evolution cannot be avoided. The world today is not the same as it used to be as advancement and evolution change the way people perceive the world. Clearly the advancement has affected the technology, infrastructure, fashion, and even the behavior of people. On the important part, it evolves the medium that being used in the world. Furthermore, it also change the way people communicate. Communication have move towards to where it influenced by technology. Technology has help people to communicate with other people regardless where they are without having difficulties. Moreover the technology enhanced mediums that able make communication far more interesting than before. In this term, medium of communication has increase into variety of choices that even people use as a business tool to achieve what they wanted. As example, now you can communicate and see the face of the person. In the professional sector, people have utilized different types of mediums in interacting within professionals and community. Mainly it uses different approach for every different person that they interact with. These different interactions have been foreseen from the theories from past scholar and modify by the people themselves in order to cope with the world. But at the end of the day, these advancement on communication have not only result in positive outcome, it also consequence in negative way. Apparently since the medium is mainly the hub for communication, the society will put the medium into fault if the outcomes from it are negative and if it affecting their community in bad stimulus. So are theories for communication medium from scholars is still applicable in the today’s world?
This paper is conducted to have a better understanding of what communication medium theory is, how medium in modern day has affected the society and the culture of a country, and is the theory able to give