Media Studies Dove
Abstract
The following report is on any popular television advertisement with regards to any of the following 3 categories
• Age
• Ethnicity
• Gender
This report I will focus on the following topics.
• Breakdown of characters
• How characters are represented?
• Actions and dialogues of the characters
• The style (genre) of the advert and its focus – what is it selling?
• The impact that all of the above might have on perceptions, attitudes or actions of audience members
For my assignment I have chosen to study the television advert for Dove Pro-age. The categories that I have chosen to focus on for this assignment is age and gender. The advert is found on the following web page http://www.youtube.com/watch?v=vilUhBhNnQc
This particle report I am required to write 1500 words. The subject which I am doing the report for is Applied Media Studies. The principle aims for this module is to explore the economic, social and cultural for implicated in the production of media forms and the impact of new media on social and business activities.
The method used and the main findings for this report will be internet based
Contents
Introduction 1
Dove Pro-age Campaign 1
Characteristics of the women in Drove Pro-Age Advert 2
Athena Uslander, 2
Elke Görsch, 3
Mirinette Morrison. 3
Diana Harewood-Baynes 5
Dove Survey that was done on women 6
Survey On Pro-Age 6
How the advert is portray to the media 7
How the media and marketing affected the Dove Pro-Age 7
Conclusion 8
Reference List 8
Introduction
Dove launched their first product in the US during the 1950s which was the Dove cleansing bar. There products continued to grow, Dove provides a wide range of cleaning and personal care products and hair care products.
Dove believes that all women over the world young and old should be beautiful, also for women to feel beautiful every day and to take good care of themselves. One of Dove statements is that women are ” Honest and
The following report is on any popular television advertisement with regards to any of the following 3 categories
• Age
• Ethnicity
• Gender
This report I will focus on the following topics.
• Breakdown of characters
• How characters are represented?
• Actions and dialogues of the characters
• The style (genre) of the advert and its focus – what is it selling?
• The impact that all of the above might have on perceptions, attitudes or actions of audience members
For my assignment I have chosen to study the television advert for Dove Pro-age. The categories that I have chosen to focus on for this assignment is age and gender. The advert is found on the following web page http://www.youtube.com/watch?v=vilUhBhNnQc
This particle report I am required to write 1500 words. The subject which I am doing the report for is Applied Media Studies. The principle aims for this module is to explore the economic, social and cultural for implicated in the production of media forms and the impact of new media on social and business activities.
The method used and the main findings for this report will be internet based
Contents
Introduction 1
Dove Pro-age Campaign 1
Characteristics of the women in Drove Pro-Age Advert 2
Athena Uslander, 2
Elke Görsch, 3
Mirinette Morrison. 3
Diana Harewood-Baynes 5
Dove Survey that was done on women 6
Survey On Pro-Age 6
How the advert is portray to the media 7
How the media and marketing affected the Dove Pro-Age 7
Conclusion 8
Reference List 8
Introduction
Dove launched their first product in the US during the 1950s which was the Dove cleansing bar. There products continued to grow, Dove provides a wide range of cleaning and personal care products and hair care products.
Dove believes that all women over the world young and old should be beautiful, also for women to feel beautiful every day and to take good care of themselves. One of Dove statements is that women are ” Honest and