Media Strategy
Media strategy
1Malaysia concept carries out in Malaysia already three years, in this three years BN government through a different way of media to promote a concept of 1 Malaysia. In this year, BN government start launched 1Malaysia shop in traditional media like a newspaper, , TV and radio commercial and new media like a Facebook and Twitter. Base on our research, BN government less advertise 1 Malaysia shop advertisement in the newspapers because they want reduce the publicity expense so that product can cheaper other shop. Why they less advertises also can get a good effectiveness? Because our Prime Minister Datuk Sri Najib Tun Razak become a spokesperson and Malaysia major of newspapers also got report and introduce the 1 Malaysia shop. For example The Star, Utusan, Sin Chiew, Nan Yang, New Straits Times and so on. According to The Star newspapers, Prime Minister Sri Najib Tun Razak launched the first of many 1 Malaysia shops in the country, designed to help bring down the prices of goods and ease the burden of the common man. Najib said the shop retailed 250 grocery items under the brand name “Kedai Rakyat 1Malaysia” at prices 30% to 40% lower than market price. Reported on this series, Najib emphasize product in 1Malaysia shop the price is cheaper than other, and this want reduce citizen problem of financial burden, this is a success and simply strategy to attract people purchase in 1Malaysia shop and people will feel government begin solve the people daily consumption problem. Furthermore, Najib said the Kedai Rakyat 1Malaysia was similar to the “restaurant rakyat” that his father, the late Tun Abdul Razak, Initiated in 1970s when he was Prime Minister. This reported was want to let the people know 1Malaysia shop concept is similar with their father also is want help the citizen and also can bring out whether his father become prime minister before or now is him also want to help the financially distressed in urban areas.
Base on Nan Yang
1Malaysia concept carries out in Malaysia already three years, in this three years BN government through a different way of media to promote a concept of 1 Malaysia. In this year, BN government start launched 1Malaysia shop in traditional media like a newspaper, , TV and radio commercial and new media like a Facebook and Twitter. Base on our research, BN government less advertise 1 Malaysia shop advertisement in the newspapers because they want reduce the publicity expense so that product can cheaper other shop. Why they less advertises also can get a good effectiveness? Because our Prime Minister Datuk Sri Najib Tun Razak become a spokesperson and Malaysia major of newspapers also got report and introduce the 1 Malaysia shop. For example The Star, Utusan, Sin Chiew, Nan Yang, New Straits Times and so on. According to The Star newspapers, Prime Minister Sri Najib Tun Razak launched the first of many 1 Malaysia shops in the country, designed to help bring down the prices of goods and ease the burden of the common man. Najib said the shop retailed 250 grocery items under the brand name “Kedai Rakyat 1Malaysia” at prices 30% to 40% lower than market price. Reported on this series, Najib emphasize product in 1Malaysia shop the price is cheaper than other, and this want reduce citizen problem of financial burden, this is a success and simply strategy to attract people purchase in 1Malaysia shop and people will feel government begin solve the people daily consumption problem. Furthermore, Najib said the Kedai Rakyat 1Malaysia was similar to the “restaurant rakyat” that his father, the late Tun Abdul Razak, Initiated in 1970s when he was Prime Minister. This reported was want to let the people know 1Malaysia shop concept is similar with their father also is want help the citizen and also can bring out whether his father become prime minister before or now is him also want to help the financially distressed in urban areas.
Base on Nan Yang