Media Reaction Paper

Topics: Go Daddy, Domain name registrar, Super Bowl XLII Pages: 2 (864 words) Published: October 27, 2014

GoDaddy uses graphic sexual ads and objectify woman to sell products Western Michigan University
GWS 1000

Today with modern technology, companies are always trying to come up with new ways to advertise their products. When watching the television, companies typically have about thirty seconds to one minute to hopefully draw you in and become interested. Sometimes these ads may not even pertain to the product but just to get your attention. Although this can be a great marketing opportunity for a business or company, sometimes they make take the shock factor too far. Television has changed so much over the past thirty years. It does not matter what time of day it is, you can turn on the TV and you will see some type of show, music video, or ad that uses sex to draw you in. Sometimes as I am watching TV, I think to myself, what my grandparents must think when they see some of these things that come on TV. There is one day of the year that companies will spend millions of dollars just to have a thirty second ad, which is the Super Bowl. It is the one time of the year where everyone actually wants to watch the commercials. Over the recent years, there have been some TV ads during the super bowl that have gone over the limit. Go Daddy is a privately held company that is primarily an Internet domain registrar and web hosting company. Bob Parsons, the founder of the company, refers to the marketing strategy as “Go Daddy-esque”, which he says is “fun, edgy, and a bit inappropriate.” Go Daddys earlier television ads starred former World Wide Entertainment star, Candice Michelle. She would usually be shown in a sexually suggestive manner in ads and was known as “The Go Daddy Girl”. On February 3, 2013, over 164 million people watched Super Bowl XLVII. The cost for a thirty-second ad spot during Super Bowl XLVII cost $4 million. Go Daddy premiered an ad on this day that was clever but somewhat uncomfortable and awkward. The ad begins showing a tall skinny...
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