media habit
Media habits of target audiences
After conducting survey for Hi5 bread, we managed to get more information of the media habit of our target audiences.
On our survey, question 10 asks in terms of television which media is most preferred. From the responses, 60% answered tv3, 20% answered tv2, 8% answered ntv7, 6% answered tv1, 4% answered 8tv, and 2% answered others. From the results, it clearly shows that TV 3 is the preferred media that would be used for advertizing because majority of the respondents have indicated that tv3 is their choice of channel.
Based on question 11, which asked in terms of newspaper on which media is more preferred from the respondent, 50% of respondents have chosen the star while 30% have chosen News Straits Time and both Guang Ming Daily, and others have equal percentage which is 10%. Based on the responds, this tells us that respondents reads newspaper reds newspaper regularly and are exposed to print advertisement from The Star. Since The Star is the preferred media for our target audience, we will advertise adverts and promotions through The Star.
Based on question 11, we asked which radio station is the preferred respondents choice, 40% have answered Hitz.fm, 17% have answered others, 16% have chosen red.fm, and 105 have chosen thr.fm. Based on the results, we can conclude that hitz.fm is the radio of our preferred choice for advertisement purposes. Considering hitz.fm being more popular amongst younger generation, we can conclude that most of our preferred customers are in the younger generation range. These have prompted us to go with music genres appealing to the younger generation.
Finally, based on question 13, which asked the preferred outdoor media t our respondents, 52% answered ads in shopping complex, 24% ads on moving vehicle, 7% on others, and 10% on ads over bus stop. These have shown that shopping complex is the most ideal choice for our advertisements.
Media selection
Based
After conducting survey for Hi5 bread, we managed to get more information of the media habit of our target audiences.
On our survey, question 10 asks in terms of television which media is most preferred. From the responses, 60% answered tv3, 20% answered tv2, 8% answered ntv7, 6% answered tv1, 4% answered 8tv, and 2% answered others. From the results, it clearly shows that TV 3 is the preferred media that would be used for advertizing because majority of the respondents have indicated that tv3 is their choice of channel.
Based on question 11, which asked in terms of newspaper on which media is more preferred from the respondent, 50% of respondents have chosen the star while 30% have chosen News Straits Time and both Guang Ming Daily, and others have equal percentage which is 10%. Based on the responds, this tells us that respondents reads newspaper reds newspaper regularly and are exposed to print advertisement from The Star. Since The Star is the preferred media for our target audience, we will advertise adverts and promotions through The Star.
Based on question 11, we asked which radio station is the preferred respondents choice, 40% have answered Hitz.fm, 17% have answered others, 16% have chosen red.fm, and 105 have chosen thr.fm. Based on the results, we can conclude that hitz.fm is the radio of our preferred choice for advertisement purposes. Considering hitz.fm being more popular amongst younger generation, we can conclude that most of our preferred customers are in the younger generation range. These have prompted us to go with music genres appealing to the younger generation.
Finally, based on question 13, which asked the preferred outdoor media t our respondents, 52% answered ads in shopping complex, 24% ads on moving vehicle, 7% on others, and 10% on ads over bus stop. These have shown that shopping complex is the most ideal choice for our advertisements.
Media selection
Based